Leading supermarket brands ranked by Buzz score in the United Kingdom (UK) 2019

This statistic shows leading supermarket brands in the UK ranked by average Buzz score in 2019. YouGov's BrandIndex 2019 annual results show that Aldi ranked highest over the year with a score of 19.8, followed by Lidl at 15.1. The top five scoring supermarket brands in the United Kingdom also included Morrisons, Marks&Spencer and Waitrose.

Leading supermarket brands ranked by Buzz score in the United Kingdom (UK) in 2019

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Source

Release date

December 2019

Region

United Kingdom

Survey time period

January to December 2019

Supplementary notes

* YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2018.
All Buzz scores listed have been rounded to a single decimal place.

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