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Leading supermarket brands ranked by Buzz score in the United Kingdom (UK) 2019

Leading supermarket brands ranked by Buzz score in the United Kingdom (UK) in 2019

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Source

Release date

December 2019

Region

United Kingdom

Survey time period

January to December 2019

Supplementary notes

The 1550 brands in YouGov BrandIndex were ranked using the Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January 1st and December 31st, 2019. All Buzz scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands must be tracked for at least 6 months to be included in the rankings.

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