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Where do consumers say that they shop online when at home?
Preferred in-home space to make online purchases in 2012
This statistic provides information on consumers' preferred location in their own home to make online purchases in January in February 2012. Globally, the preferred in-home online shopping space was the living room, as 54 percent of all spendings were placed there.
Where do consumers say that they shop online when at home?
Share of in-home purchases
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Source

Release date

April 2012

Region

Worldwide

Survey time period

January and February 2012

Number of respondents

19,000 consumers and 153 senior retail decision makers

Supplementary notes

The survey does not provide information regarding the age of the respondents.

Preferred in-home space to make online purchases in 2012
This statistic provides information on consumers' preferred location in their own home to make online purchases in January in February 2012. Globally, the preferred in-home online shopping space was the living room, as 54 percent of all spendings were placed there.
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