Leading priorities for big data according to business and IT executives worldwide as of June 2013

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Enhanced customer experience23%18%12%
Process efficiency17%14%11%
New products/new business models16%14%9%
More targeted marketing14%13%9%
Cost reduction8%12%9%
Improved risk management6%10%9%
Monetize information directly5%4%7%
Regulatory compliance6%4%4%
Enhanced security capabilities3%3%4%

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This statistic shows the leading big data priorities according to business and IT executives worldwide as of June 2013. In 2013, the major priority with regards to big data for global experts was enhanced customer experience.
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Release date
October 2013
Survey time period
June 2013
Method of interview
Face-to-face interview

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