Accuracy or bias of search engine results in the United Kingdom (UK) 2012-2019

This statistic illustrates the findings of a survey on the accuracy or bias of search engine results in the United Kingdom (UK) between 2012 and 2019. Over the period in consideration, the share of respondents who expressed their opinion that the websites listed in the search results would contain accurate and unbiased information fluctuated between 18 and 23 percent. During the most recent survey period, it was revealed that 18 percent of responding individuals who had ever used search engines reported that they did not think of accuracy or unbiased information and rather used the sites they liked the look of.

Accuracy or bias of search engine results according to users in the United Kingdom (UK) in 2012-2019*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2020


United Kingdom

Survey time period

2012 to 2019***

Number of respondents


Age group

16 years and older

Special properties

adults who ever used search engines.

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Complete survey question: "When you use a search engine to find information, you enter a query in the search box and the search engine will then show some links to websites in the results pages. Which one of these is closest to your opinion about the level of accuracy or bias of the information detailed in the websites that appear in the results pages?" (Prompted responses, single coded).
** n (2012) = 1,305; n (2013) = 1,199; n (2014) = 1,516; n (2015) = 1,520; n (2016) = 1,520, n(2017) = 1508, n(2018) = 1.547; n (2019) = 1,263
*** Date of most recent survey September to November 2019.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Search engines in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.