Accuracy or bias of search engine results in the United Kingdom (UK) 2012-2020

Accuracy or bias of search engine results according to users in the United Kingdom (UK) in 2012-2020*

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Release date

April 2021


United Kingdom

Survey time period

2012 to 2020***

Number of respondents


Age group

16 years and older

Special properties

adults who ever used search engines.

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Complete survey question: "When you use a search engine to find information, you enter a query in the search box and the search engine will then show some links to websites in the results pages. Which one of these is closest to your opinion about the level of accuracy or bias of the information detailed in the websites that appear in the results pages?" (Prompted responses, single coded).
** n (2012) = 1,305; n (2013) = 1,199; n (2014) = 1,516; n (2015) = 1,520; n (2016) = 1,520, n(2017) = 1508, n(2018) = 1.547; n (2019) = 1,260; n (2020) = 1,775
*** Date of most recent survey October 2020 to January 2021. Despite this, the data is referred to as 2020 throughout.

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Statistics on "Search engines in the United Kingdom (UK)"

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