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Search engine user actions in the United Kingdom (UK) 2012

This statistic shows search engine user behavior in the United Kingdom in 2012. Of respondents, 35 percent reported only looking at the first few results. An almost equal share reported looking at the first page of resulting websites, but rarely at the second page of search engine results.

When using a search engine to look for general information, which one of the following most closely applies to what you?*

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Source

Release date

April 2013

Region

United Kingdom

Survey time period

September to November 2012

Number of respondents

n = 1,305

Age group

16 years and older

Special properties

adults who ever use search engines

Method of interview

Face-to-face interview

Supplementary notes

* Original survey question: "You may use a search engine to reach a website or company even when you know the web address of that particular website or company. You may also use a search engine to look for more general information online such as a breaking news story or information about an event or product. When you use a search engine to look for more general information, which one of the following most closely applies to what you tend to do once the search engine has listed the results?"
(Prompted responses, single coded).

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Statistics on "Online search usage"

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