What do you tend to do once the search engine has listed its results?*

Search engine user actions in the United Kingdom (UK) 2012, by gender This statistic shows search engine user behaviour in the United Kingdom in 2012, by gender. Of women, 39 percent reported only looking at the first results. Men were less likely to report similarly.
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Don't knowI tend to look beyond the first page of resultsI tend to look at the first page of results and rarely look at the second page of resultsI tend to only look at the first few items listed by the search engine
Male1%33%35%30%
Female2%26%32%39%
Don't knowI tend to look beyond the first page of resultsI tend to look at the first page of results and rarely look at the second page of resultsI tend to only look at the first few items listed by the search engine
Male1%33%35%30%
Female2%26%32%39%
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Description Source More information
This statistic shows search engine user behaviour in the United Kingdom in 2012, by gender. Of women, 39 percent reported only looking at the first results. Men were less likely to report similarly.
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Release date
April 2013
Region
United Kingdom
Survey time period
September to November 2012
Number of respondents
n = 1,305
Age group
16 years and older
Special properties
adults who ever use search engines
Method of interview
Face-to-face interview
Supplementary notes
* Original survey question: "You may use a search engine to reach a website or company even when you know the web address of that particular website or company. You may also use a search engine to look for more general information online such as a breaking news story or information about an event or product. When you use a search engine to look for more general information, which one of the following most closely applies to what you tend to do once the search engine has listed the results?"
(Prompted responses, single coded).

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