Search engine user actions by age UK 2012

This statistic shows search engine user behavior in the United Kingdom (UK) in 2012, by age. Of users aged 16 to 24, 45 percent reported looking only at the first few items listed by the search engine.

What you tend to do once the search engine has listed its results?*

Characteristic	Don't know	I tend to look beyond the first page of results	I tend to look at the first page of results and rarely look at the second page of results	I tend to only look at the first few items listed by the search engine
16-24	1%	21%	33%	45%
25-34	1%	27%	35%	37%
35-44	1%	35%	36%	28%
45-54	4%	27%	30%	38%
55-64	2%	35%	36%	27%
65-74	2%	32%	32%	34%
75+	1%	31%	29%	38%

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Release date

April 2013

More information

Region

United Kingdom

Survey time period

September to November 2012

Number of respondents

n = 1,305

Age group

16 years and older

Special properties

adults who ever use search engines

Method of interview

Face-to-face interview

Supplementary notes

* Original survey question: "You may use a search engine to reach a website or company even when you know the web address of that particular website or company. You may also use a search engine to look for more general information online such as a breaking news story or information about an event or product. When you use a search engine to look for more general information, which one of the following most closely applies to what you tend to do once the search engine has listed the results?"
(Prompted responses, single coded).

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