Use of coupons by U.S. consumers at various locations 2013, by gender

This statistic shows the use of coupons by U.S. consumers at various retail locations in 2013, by gender. The survey revealed that 36 percent of male respondents used a coupon while shopping at a grocery store.

In the past 90 days have you used any coupons at any of the following locations?*

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Release date

April 2013


United States

Survey time period

November 2012

Number of respondents

n = 1,000

Method of interview

Online survey

Supplementary notes

* Either at a physical store location or online at a retailer website.
Multiple answers were possible.
Have used a coupon within the last six months in one or more of the following channels QSR (Taco Bell, Ruby Tuesday, etc.), Specialty retail (Gap, Barnes & Noble, Best Buy, etc.), CPG/grocery retailer (Kroger, Publix, etc.), Big Box retailer (Wal-Mart, Target, etc.), Drug store (Walgreens, Duane Reade, etc.), and department stores (Macy's, Sears, etc.).

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