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Average retail e-commerce revenue per user in the United States from 2016 to 2022 (in U.S. dollars)

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United States: retail e-commerce ARPU 2016-2022 This statistic shows the annual retail e-commerce spending per user in the United States from 2016 to 2022. In 2016, an average online buyer in the U.S. generated 1,634 U.S. dollars in online commerce revenues. This figure is projected to grow to 2,484 U.S. dollars in 2021.
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Annual revenue per user in U.S. dollars
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Annual revenue per user in U.S. dollars
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Description Source More information
This statistic shows the annual retail e-commerce spending per user in the United States from 2016 to 2022. In 2016, an average online buyer in the U.S. generated 1,634 U.S. dollars in online commerce revenues. This figure is projected to grow to 2,484 U.S. dollars in 2021.
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Release date
September 2017
Region
United States
Survey time period
2016 to 2017
Age group
16 years and older
Special properties
active paying customers (or accounts)
Supplementary notes
* Forecast
The e-Commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the e-Commerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (re-Commerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs and returns.

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