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Sources used by U.S. consumers to obtain a coupon to receive a discount 2013

Thinking about all of the shopping you have done in the past 90 days, which of the following sources have you used to obtain any type of coupon(s) in order to receive a dollar or percentage-off discount?

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Source

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Release date

April 2013

Region

United States

Survey time period

November 2012

Number of respondents

n = 1,000

Method of interview

Online survey

Supplementary notes

Have used a coupon within the last six months in one or more of the following channels QSR (Taco Bell, Ruby Tuesday, etc.), Specialty retail (Gap, Barnes & Noble, Best Buy, etc.), CPG/grocery retailer (Kroger, Publix, etc.), Big Box retailer (Wal-Mart, Target, etc.), Drug store (Walgreens, Duane Reade, etc.), and department stores (Macy's, Sears, etc.).

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Statistics on " Digital coupons and deals in the United States "

Statistics on Digital coupons and deals in the United States

Overview

4

Categories

5

Use and discovery

8

Consumer preference

7

Mobile usage

6

Spotlight: Groupon

4

Further related statistics

14
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