Social networks: consumer motivations to share products 2012

This statistic gives information on consumer motivations to share products on social networks as of July 2012. During the survey period, it was found that 30 percent of consumers did so in order to get rewards and discounts.

What motivates you to share products on social networks?

Share of respondents
I want to express my tastes and preferences with my friends38%
I want to share a great product or experience with my friends35%
I get discounts or rewards for sharing30%
I don't share products on social networks29%
It is required to enter a competition or sweepstakes15%
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Source

Release date

December 2012

Region

United States

Survey time period

July 9 to July 12, 2012

Number of respondents

1,819 respondents

Special properties

Facebook users

Supplementary notes

The source does not provide information on the age of the respondents.

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Statistics on "Facebook"

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