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U.S. online and in-store grocery expenditure share by generation 2012

Share of consumers' online and in-store grocery expenditure in the United States in 2012, by generation

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Release date

June 2012


United States

Survey time period

February 2012

Number of respondents

More than 600*

Age group

21 years and older

Method of interview

Online survey

Supplementary notes

The original question ran as follows: 'How much money do you spend on groceries in a typical month for your household?'
* Baby Boomers (aged 48 to 66): n = 203; Generation X (aged 34 to 47): n = 200; Generation Y (aged 21 to 33): n = 200.

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Statistics on "Generational grocery shopping behavior in the U.S."

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