Websites used for purchasing groceries by U.S. consumer generations 2012

This statistic highlights the results of an online survey conducted in February 2012. US consumers from three different generations were asked which websites they have been used in the past month to buy groceries online. Some 46 percent of Generation Y indicated to have used for their online grocery purchases.

U.S. consumers' usage share of national online retailer websites for buying groceries in 2012, by generation

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2012


United States

Survey time period

February 2012

Number of respondents

More than 230*

Age group

21 years and older

Method of interview

Online survey

Supplementary notes

The original question ran as follows: 'Which websites have you used in the past month to buy groceries?'
* Boomers (aged 48 to 66): n = 65; Generation X (aged 34 to 47): n = 84; Generation Y (aged 21 to 33): n = 85.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Millennials in the U.S.: Grocery shopping behavior"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.