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Websites used for purchasing groceries by U.S. consumer generations 2012

U.S. consumers' usage share of national online retailer websites for buying groceries in 2012, by generation

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Release date

June 2012


United States

Survey time period

February 2012

Number of respondents

More than 230*

Age group

21 years and older

Method of interview

Online survey

Supplementary notes

The original question ran as follows: 'Which websites have you used in the past month to buy groceries?'
* Boomers (aged 48 to 66): n = 65; Generation X (aged 34 to 47): n = 84; Generation Y (aged 21 to 33): n = 85.

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Statistics on "Generational grocery shopping behavior in the U.S."

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