Websites used for purchasing groceries by U.S. consumer generations 2012

This statistic highlights the results of an online survey conducted in February 2012. US consumers from three different generations were asked which websites they have been used in the past month to buy groceries online. Some 46 percent of Generation Y indicated to have used walmart.com for their online grocery purchases.

U.S. consumers' usage share of national online retailer websites for buying groceries in 2012, by generation

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Source

Release date

June 2012

Region

United States

Survey time period

February 2012

Number of respondents

More than 230*

Age group

21 years and older

Method of interview

Online survey

Supplementary notes

The original question ran as follows: 'Which websites have you used in the past month to buy groceries?'
* Boomers (aged 48 to 66): n = 65; Generation X (aged 34 to 47): n = 84; Generation Y (aged 21 to 33): n = 85.

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"

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