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Perceived advantages for purchasing groceries by U.S. consumer generations 2012

U.S. consumers' perceived advantages for shopping groceries online in 2012, by generation

by Statista Research Department, last edited Jun 1, 2012
Perceived advantages for purchasing groceries by U.S. consumer generations 2012 This statistic presents the results of an online survey conducted in February 2012. US consumers from three different generations were asked to rank the three most valuable advantages for shopping groceries online. Some 43 percent of Generation Y stated to value 'Save money/better deals' as biggest advantage.
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U.S. consumers' perceived advantages for shopping groceries online in 2012, by generation

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"
  • Overview Millennials
  • Grocery shopping
  • Online grocery shopping
  • Food and nutrition patterns
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