Perceived advantages for purchasing groceries by U.S. consumer generations 2012

This statistic presents the results of an online survey conducted in February 2012. US consumers from three different generations were asked to rank the three most valuable advantages for shopping groceries online. Some 43 percent of Generation Y stated to value 'Save money/better deals' as biggest advantage.

U.S. consumers' perceived advantages for shopping groceries online in 2012, by generation

BoomersGen XGen Y
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Release date

June 2012


United States

Survey time period

February 2012

Number of respondents

More than 230*

Age group

21 years and older

Method of interview

Online survey

Supplementary notes

The original question ran as follows: 'Please rank the three benefits to shopping online that are the most value to you?'
* Boomers (aged 48 to 66): n = 65; Generation X (aged 34 to 47): n = 84; Generation Y (aged 21 to 33): n = 85.

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"

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