U.S. CPG dollar sales share of Millennial shoppers by channel 2012

This statistic depicts the CPG dollar sales share of Millennial consumers in the United States in 2012, by distribution channel. Supercenters captured a share of about 21 percent of Millennials' CPG expenditure in that year.

Consumer packaged goods' (CPG) dollar sales share of Millennial shoppers in the United States in 2012, by channel

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Source

Release date

June 2012

Region

United States

Survey time period

2012

Supplementary notes

U.S. sales for the 52 weeks ended May 13, 2012.

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"

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