Millennials: importance of brands that reflect personality 2011

This graph shows the importance of finding brands that reflect a millennials personality in 2011. The survey revealed that 61 percent of the respondents living in the United States feel it is important to find a brand that reflects their personailty.

Millennials: It is important for me to find brands that reflect my personailty

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Release date

April 2011



Survey time period


Number of respondents

n = 500

Age group

18-25 years

Supplementary notes

* Prosumers are today's leading influencers and market drivers. The proactive and informed consumers have always been important, but they have grown even more powerful thanks to their skillful embrace of new technologies and, especially, social media. Prosumers are important because, beyond their own economic impact, they influence the brand choices and consumption behaviors of others. Simply put, what Prosumers are doing today, mainstream consumers are likely to be doing six to 18 months from now.

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