Millennials: It is important for me to find brands that reflect my personailty

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DisagreeNeitherAgree
Worldwide12%30%58%
Prosumers*10%13%77%
Mainstream13%32%55%
United States8%26%61%
United Kingdom14%33%52%
France13%30%58%
China14%40%45%
India5%19%76%
© Statista 2017

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About This Statistic

This graph shows the importance of finding brands that reflect a millennials personality in 2011. The survey revealed that 61 percent of the respondents living in the United States feel it is important to find a brand that reflects their personailty.

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