Chilled pizza: Market value in the United Kingdom 2007-2018

In 2018, 563.74 million British pounds was spent on chilled pizza in the United Kingdom. During the past ten years spending has steadily increased overall by 208 million pounds.

Pizza consumption in the UK

The traditional Italian dish is on the upswing in the UK. Consumption has risen in previous years for takeaway pizza, while retail pizza shrank this slightly. Consumption of pizza eaten out, however, hasn’t seen much of a change in consumption. Most recent numbers show an stable 13 grams per person per week compared to 2006.

Chilled food market

Chilled pizza is only a small part of the 11.9 billion pounds market for chilled or prepared food. Ready meals and food items that accompany main meals have roughly three times the market value of chilled pizza. An even bigger part of the market is made up of sliced cooked meats. The British consumer has a more positive image of chilled food compared to the frozen alternative.

Spending on chilled pizza in the United Kingdom from December 2007 to December 2018

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Source

Release date

April 2019

Region

United Kingdom

Survey time period

December 2007 to December 2018

Supplementary notes

Data based on 52 w/e evaluation. Figures have been rounded.

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