Chilled pizza: Market value in the United Kingdom 2007-2022
Pizza consumption in the UK
The traditional Italian dish is on the upswing in the UK. Consumption has risen in previous years for retail pizza, while takeaway pizza shrank slightly. Consumption of pizza eaten out, however, shrank drastically in 2021 due to the pandemic. The average purchase per weeek in grams shrank to just three from 15 the year prior.
Chilled food market
Chilled pizza is only a small part of the 14.5 billion pounds market for chilled or prepared food. Ready meals and food items that accompany main meals have roughly three times the market value of chilled pizza.