Values Millennials need in order to share info with marketers 2011

The statistic presents values Millennials in the United States needed in order to share peronsal information with marketers in 2011. It also provides data on non-Millennials, for comparison. During the survey, 26 percent of respondening Millennials stated they needed rewards in order to share such information with marketers.

What value would you need in order to share personal information with marketers?

Characteristic	Millennials	Non-Millennials
Rewards	26%	20%
Security	21%	22%
Ethics	14%	11%
Products	8%	7%
Price/value	6%	5%
Service	4%	4%
Not interested	6%	14%

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Release date

October 2011

More information

Region

United States

Survey time period

June 30 to July 14, 2011

Number of respondents

Millennials (19-29 years old): n=1,147; non-Millennials (30+ years old): n=1,135

Age group

19 years and older

Supplementary notes

During the survey, this question was posed as follows: "What value would a company need to provide to you for you to share personal information about your purchases, lifestyle, age, income, personal preferences and other information?"

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