Sandwiches, rolls and baguettes: multiple grocers market value in the UK 2007-2019

In 2019, over 650 million British pounds was spent by UK consumers on sandwiches, rolls, and baguettes (SRB). This was an increase in value of roughly 228 million during the previous ten years. John Montagu, the fourth Earl of Sandwich and to whom the product is named after may have only dreamt that the sandwich would be so popular one day.

SRB consumption habits

While the numbers above are significant, they pale in comparison to the overall spending on retail and convenience. In 2016, the spending on SRB via these channels amounted to 2.33 billion pounds. This has been the smallest amount spent, if compared to the five years prior. The frequency of people buying sandwiches to eat at work is shrinking among adults in Britain. Furthermore, at home consumption via sandwich makers seems to also be shrinking since less and less households own sandwich makers.

Out of home consumption of sandwiches

While coffee shops and sandwich bars see an increasing number of visitors in the UK, for both purposes eating and drinking, the average purchase per head in the UK has been shrinking for years.

Spending on retail sandwiches, rolls and baguettes at major multiple grocers in the United Kingdom from 2007 to 2019*

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Release date

May 2020


United Kingdom

Survey time period

December 2, 2007 to December 29, 2019*

Supplementary notes

* Data based on 52 w/e evaluation. Figures have been rounded.

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