U.S. Millennials: preferred shopping methods 2013, by product

This statistic presents the preferred shopping methods of US Millennial internet users as of February 2013, by product category. During the survey, it was found that 50 percent of Millennials researched electronics online but bought them in stores.

Preferred shopping methods of U.S. Millennial internet users as of February 2013, by product category

Research and shop only in storesResearch online, but buy in a storeResearch in stores, but buy onlineBuy online without visiting a store
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Release date

July 2013


United States

Survey time period

February 2013

Number of respondents

1,251 respondents

Age group

18-35 years

Supplementary notes

* Among those who purchase sports equipment. **Includes computers, mobile phones, tablets, TV/audio equipment etc.
Values may not add up to 100 percent due to rounding
Online shopping is defined as "checking out retail-oriented sites".

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