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Generation Y: most preferred shopping locations worldwide by store type 2013

This statistic lists the results of an online survey conducted across selected regions worldwide. Millennial shoppers were asked about their most preferred shopping locations. Some 91 percent of Generation Y consumers indicated to favor drug stores.

Most preferred shopping locations of millennial consumers worldwide in 2013, by store type

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Release date

April 2013



Survey time period


Number of respondents

6,000 respondents

Special properties

1,707 were Millennials

Method of interview

Online survey

Supplementary notes

The online survey was conducted across selected regions including the United States, the United Kingdom, Germany, France, Sweden, Japan, China and Brazil.

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