Mobile device uses among consumers 2012, by generation

This graph shows mobile device uses among consumers in 2012, by generation. The survey revealed that 57 percent of the respondents would use their mobile device to make price comparisons in store.

Do you ever use your mobile device to...

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Source

Release date

January 2012

Region

United States

Survey time period

June 30 to July 19, 2011

Number of respondents

804*

Age group

19 years and older

Special properties

qualified respondents were age 19 or older and resided in Canada, the UK and the US

Method of interview

Online survey

Supplementary notes

* Millennials (528); Non-millennials (276).

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Statistics on "Organic consumers in the U.S."

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