Top reasons to join a rewards program in selected countries 2012, by generation

What is your main reason for joining a rewards program?

by Statista Research Department, last edited Jan 31, 2012
Top reasons to join a rewards program in selected countries 2012, by generation This graph shows the top reasons to join a rewards program in the United States in 2012, by generation. The survey revealed that 66 percent of millennials would join a rewards program if it was free to join.
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What is your main reason for joining a rewards program?

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MillennialsNon-millennials
It's free to join66%55%
Rewards can be earned quickly44%36%
Rewards are relevant to my life42%50%
It's easy to join and participate in40%37%
Exciting rewards such as trips, etc.25%20%
It's a company I feel loyal to19%18%
It's connected to a social cause9%11%
MillennialsNon-millennials
It's free to join66%55%
Rewards can be earned quickly44%36%
Rewards are relevant to my life42%50%
It's easy to join and participate in40%37%
Exciting rewards such as trips, etc.25%20%
It's a company I feel loyal to19%18%
It's connected to a social cause9%11%
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by Statista Research Department, last edited Jan 31, 2012
This graph shows the top reasons to join a rewards program in the United States in 2012, by generation. The survey revealed that 66 percent of millennials would join a rewards program if it was free to join.
Show more
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