Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Top reasons to join a rewards program in selected countries 2012, by generation

This graph shows the top reasons to join a rewards program in the United States in 2012, by generation. The survey revealed that 66 percent of millennials would join a rewards program if it was free to join.

What is your main reason for joining a rewards program?

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

January 2012

Region

United States

Survey time period

June 30 to July 19, 2011

Number of respondents

385*

Age group

19 years and older

Special properties

qualified respondents were age 19 or older and resided in Canada, the UK and the US

Method of interview

Online survey

Supplementary notes

* Millennials (207); Non-millennials (178).

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Millennials in the U.S.: Grocery shopping behavior"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.