Top reasons to join a rewards program in selected countries 2012, by generation

This graph shows the top reasons to join a rewards program in the United States in 2012, by generation. The survey revealed that 66 percent of millennials would join a rewards program if it was free to join.

What is your main reason for joining a rewards program?

MillennialsNon-millennials
It's free to join66%55%
Rewards can be earned quickly44%36%
Rewards are relevant to my life42%50%
It's easy to join and participate in40%37%
Exciting rewards such as trips, etc.25%20%
It's a company I feel loyal to19%18%
It's connected to a social cause9%11%
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Source

Release date

January 2012

Region

United States

Survey time period

June 30 to July 19, 2011

Number of respondents

385*

Age group

19 years and older

Special properties

qualified respondents were age 19 or older and resided in Canada, the UK and the US

Method of interview

Online survey

Supplementary notes

* Millennials (207); Non-millennials (178).

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Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"

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