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Top reasons to join a rewards program in selected countries 2012, by generation

What is your main reason for joining a rewards program?

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Source

Use Ask Statista Research Service

Release date

January 2012

Region

United States

Survey time period

June 30 to July 19, 2011

Number of respondents

385*

Age group

19 years and older

Special properties

qualified respondents were age 19 or older and resided in Canada, the UK and the US

Method of interview

Online survey

Supplementary notes

* Millennials (207); Non-millennials (178).

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Statistics on "Generational grocery shopping behavior in the U.S."

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