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Market share held by inkjet printers by brand Australia 2018

HP Inc. had the highest market share of inkjet printers in Australia in the first quarter of 2018, at just under 38 percent. HP, formerly operating as Hewlett-Packard, is a U.S. based multinational tech company specializing in the development of personal computers and peripheral products. Canon Inc, a Japanese multinational electronics company, followed with over 29 percent of the market in terms of printer shipments.

Australian printing market

While around 69 percent of Australian consumers own a printer or copier, the laser and inkjet markets have experienced some contraction in recent years. Consumers are possibly embracing the digitalization of the country. This may encourage printer vendors to shift their focus in the future to ensure consumers can still gain value from their products and services.

Global printing trends

HP and Canon were key players in the current global inkjet printer market, both with a share of over 20 percent. Globally, HP dominated the hardcopy peripherals market, which included: single function printers; multifunctional printers (MFPs) and single-function digital copiers (SF DC). Overall, the global printing industry was forecasted to continue expanding, with printed packaging, labels, and digital printing segments expected to drive this growth.

Market share of shipments of inkjet printers in Australia in the first quarter of 2018, by brand

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Release date

June 2018


Australia, Australia and Oceania

Survey time period

Q1 2018

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Statistics on "Printers (hardcopy peripherals)"

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