Millennials: social media access locations 2012

This statistic presents the most common places and locations where Millennial internet users accessed social media in 2012. During the 2012 survey, it was found that 26 percent of Millennial respondents accessed social networks at work during breaks.

Places and locations where Millennial internet users access social media in 2012

Share of respondents
During leisure time73%
While watching TV/listening to radio39%
In bed when not able to sleep34%
At work during breaks26%
On public transport/when waiting for public transport23%
During lunch21%
When queuing (in a store/bank/doctor's..)19%
In the car as a passenger19%
At work during work hours18%
During breakfast15%
During dinner14%
At a bar/restaurant13%
On the toilet12%
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Source

Release date

October 2013

Region

Worldwide

Survey time period

2012

Number of respondents

n = 3,612

Age group

15-34 years

Special properties

Internet users

Method of interview

Online interview

Supplementary notes

Surveyed Millennials/Gen Y persons were aged 15 to 34 years and from 19 countries worldwide. Countries include US, Canada, Brazil, Argentina, Australia, India, China, Japan, Russia, UK, Germany, Poland, France, Spain, Italy, Netherlands, Belgium, Switzerland and Romania.

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