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Cannibalization: change in use of tablet after buying a phablet 2013

Published by Statista Research Department, Sep 9, 2013
This graph shows the reported change in the usage of tablets among consumers, after buying a phablet. Of those surveyed, 45 percent responded that after buying a phablet, they used their tablets less frequently, while 13 percent responded that they used their tablets more frequently after buying a phablet.

Change in frequency of tablet use after buying a phablet in 2013

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Source

Release date

September 2013

Region

Worldwide

Survey time period

September 2013

Supplementary notes

Question: "Which of the following best describes how the use of you Tablet has changed since purchasing your Phablet?"

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TabletsAppleSamsung ElectronicsiPadPhablets
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