This statistic presents data on Millennial digital buyer penetration in the United States between 2013 and 2019. In 2015, 71.6 percent of U.S. internet users aged 25 to 34 years had made a purchase online. In 2019, this share is projected to grow to 77.7 percent.
Millennial digital buyer penetration in the United States from 2013 to 2019
*Forecast Internet users who made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases
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eMarketer. (January 18, 2016). Millennial digital buyer penetration in the United States from 2013 to 2019 [Graph]. In Statista. Retrieved April 08, 2020, from https://www.statista.com/statistics/282191/us-millennial-digital-buyer-penetration/
eMarketer. "Millennial digital buyer penetration in the United States from 2013 to 2019." Chart. January 18, 2016. Statista. Accessed April 08, 2020. https://www.statista.com/statistics/282191/us-millennial-digital-buyer-penetration/
eMarketer. (2016). Millennial digital buyer penetration in the United States from 2013 to 2019. Statista. Statista Inc.. Accessed: April 08, 2020. https://www.statista.com/statistics/282191/us-millennial-digital-buyer-penetration/
eMarketer. "Millennial Digital Buyer Penetration in The United States from 2013 to 2019." Statista, Statista Inc., 18 Jan 2016, https://www.statista.com/statistics/282191/us-millennial-digital-buyer-penetration/
eMarketer, Millennial digital buyer penetration in the United States from 2013 to 2019 Statista, https://www.statista.com/statistics/282191/us-millennial-digital-buyer-penetration/ (last visited April 08, 2020)
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