U.S. Millennials: digital buyer penetration 2013-2019

Millennial digital buyer penetration in the United States from 2013 to 2019

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Release date

January 2016

Region

United States

Survey time period

2013 to 2015

Age group

18 to 34 years

Supplementary notes

*Forecast
Internet users who made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases

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