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U.S. Millennials: digital buyer penetration 2013-2019
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U.S. Millennials: digital buyer penetration 2013-2019
Millennial digital buyer penetration in the United States from 2013 to 2019
by Statista Research Department,
last edited
Jan 18, 2016
This statistic presents data on Millennial digital buyer penetration in the United States between 2013 and 2019. In 2015, 71.6 percent of U.S. internet users aged 25 to 34 years had made a purchase online. In 2019, this share is projected to grow to 77.7 percent.
Millennial digital buyer penetration in the United States from 2013 to 2019
| 18-24 | 25-34 | |
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| - | - | - |
| - | - | - |
| 18-24 | 25-34 | |
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| - | - | - |
| - | - | - |
| - | - | - |
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by Statista Research Department,
last edited
Jan 18, 2016
This statistic presents data on Millennial digital buyer penetration in the United States between 2013 and 2019. In 2015, 71.6 percent of U.S. internet users aged 25 to 34 years had made a purchase online. In 2019, this share is projected to grow to 77.7 percent.
- Show sources information
- Show publisher information
- Release date
- January 2016
- Region
- United States
- Survey time period
- 2013 to 2015
- Age group
- 18 to 34 years
- Supplementary notes
-
*Forecast
Internet users who made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases
Source
- Show sources information
- Show publisher information
- Release date
- January 2016
More information
- Region
- United States
- Survey time period
- 2013 to 2015
- Age group
- 18 to 34 years
- Supplementary notes
-
*Forecast
Internet users who made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases
Other statistics on the topic
U.S. Millennials: Consumer Goods and Shopping Behavior
+Social Media & User-Generated Content
Reach of social media used by U.S. teens and young adults 2019
Demographics & Use
U.S. internet usage penetration 2019, by age group
Social Media & User-Generated Content
U.S. usage reach of leading social networks 2017, by age group
Social Media & User-Generated Content
Share of U.S. adults who have taken a selfie 2018, by age group
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Statistics on "Internet usage of Millennials in the United States"
- User engagement
The most important statistics
- Share of adults in the United States who use the internet in 2019, by age groupU.S. internet usage penetration 2019, by age group
- Daily time spent with selected media in the United States in 1st quarter 2019, by age group (in minutes)Time spent with media in the U.S. 2019, by age group
- Share of time spent on selected digital platforms in the United States as of June 2017, by age groupShare of U.S. online time spent on digital platforms 2017, by age group
- Weekly time spent by U.S. population accessing the internet via computer as of 1st quarter 2018, by age group (in minutes)U.S. weekly time spent on internet access via computer 2018, by age
- Share of adults in the United States who are online almost constantly as of February 2019, by age groupU.S. adults who are online almost constantly 2019, by age
- Online activities
The most important statistics
- Most popular daily online activities of adult internet users in the United States as of February 2017, by age groupDaily online activities of adult U.S. internet users 2017, by age
- Most popular online video categories in the United States as of February 2017, by age groupLeading online video categories in the United States 2017, by age group
- Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018Digital engagement of U.S. adults with TV shows 2018
- Most common ways to engage with TV content on YouTube according to Millennials in the United States as of April 2018U.S. Millennial TV-related activities YouTube 2018
- Weekly time spent by U.S. adults watching video content via computer as of 1st quarter 2018, by age group (in minutes)U.S. weekly time spent on online video 2018, by age
- Weekly time spent by U.S. adults watching video content via smartphone as of 1st quarter 2018, by age group (in minutes)U.S. weekly time spent on smartphone video 2018, by age group
- Share of adults in the United States who have ever taken a selfie as of August 2018, by age groupShare of U.S. adults who have taken a selfie 2018, by age group
- Mobile communication preference of internet users in the United States as of August 2017, by age groupU.S. mobile communication channel preference 2017, by age group
- Social media
The most important statistics
- Reach of leading social networking sites used by teenage and young adult online users in the United States as of 3rd quarter 2019Reach of social media used by U.S. teens and young adults 2019
- Most important social media usage reasons according to internet users worldwide as of 4th quarter 2017, by age groupGlobal social media usage reasons 2017, by generation
- Reach of selected social networks in the United States as of February 2017, by age groupU.S. usage reach of leading social networks 2017, by age group
- Frequency of Facebook use in the United States as of February 2018, by age groupFacebook usage frequency in the United States 2018, by age group
- Frequency of Instagram use among Millennial internet users in the United States from 1st quarter 2016 to 3rd quarter 2017U.S. Millennial Instagram usage frequency 2016-2017
- Frequency of Snapchat use among Millennial internet users in the United States from 1st quarter 2016 to 3rd quarter 2017U.S. Millennial Snapchat usage frequency 2016-2017
- WhatsApp and Facebook Messenger usage among smartphone owners in the United States as of February 2017, by age groupU.S. WhatsApp and Facebook Messenger reach 2017, by age group
- Mobile apps where internet users in the United States have increased their usage as of May 2018, by age groupSelected mobile apps where U.S. internet users increased their usage 2018, by age
- Online shopping
The most important statistics
- Millennial digital buyer penetration in the United States from 2013 to 2019U.S. Millennials: digital buyer penetration 2013-2019
- Leading devices used for online purchases in the past 3 months according to online shoppers in the United States as of November 2017, by age groupOnline shopping device usage in the United States 2017, by age group
- Frequency of consumers in the United States reading online reviews before purchasing a new product as of April 2017, by age groupU.S. online review usage frequency prior to new product purchase 2017, by age group
- Importance of online reviews before making a new product purchase according to consumers in the United States as of April 2017, by age groupU.S. online review importance prior to new product purchase 2017, by age group
- Share of consumers in the United States who made an online purchase via mobile phone as of April 2017, by age groupU.S. mobile phone online shopper rate as of April 2017, by age group
- Share of online consumers in the United States who use online payments as of May 2017, by age groupU.S. consumer online payment reach 2017, by age group
- Share of online consumers in the United States who use digital wallets as of May 2017, by age groupU.S. consumer digital wallet payment reach 2017, by age group
- Frequency with which Millennial internet users in the United States use coupons when shopping digitally versus in-store as of November 2017U.S. Millennial digital & in-store coupon usage frequency 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. Millennials: online CPG shopping behavior Q4 2012
- Digital buyer penetration in Belgium in 2014, by language
- Singapore: weekly mobile activities of online shoppers 2014
- South Korea: weekly mobile activities of online shoppers 2014
- Mexico: main retail websites in El Buen Fin 2018, by reach
- Asia: weekly mobile activities of online shoppers 2014
- Japan: weekly mobile activities of online shoppers 2014
- Digital buyer penetration in Belgium in 2014, by age group
- Brazil: weekly mobile activities of online shoppers 2014
- North America: online shopper conversion KPIs 2018, by device
- Mexico: share of digital buyers in El Buen Fin 2018, by age
- Digital buyers in Belgium in 2014, by gender
- Per capita expenditure on digital purchases in India 2017-2022
- Share of internet users who are digital buyers in India 2017-2022
- Nordics: digital shopping device usage 2014
- Reasons for low importance of retirement saving among U.S. Millennials 2014
- Generation Y and their stance on automotive technologies - U.S. 2014
- Share of Millennials' real time bill payments in the UAE by channel 2015
- Advantages of in-branch banking among Millenials in the U.S. 2014
- How millennials feel at work in Spain in 2017
Studies
- State of Online Retail 2019
- State of the U.S. Online Retail Economy in Q1 2018
- US Ecommerce Performance Stat Pack - November 2017
- State of the U.S. Online Retail Economy in Q3 2017
- Analyse på e-handelsområdet i Danmark 2016
- US Retail eCommerce Outlook
- The M-Commerce Gap
- State of the U.S. Online Retail Economy in Q3 2016
- E-commerce Report 2017
- State of the U.S. Online Retail Economy in Q1 2017
- How Mobile is Transforming the Digital Commerce Landscape
- Understanding the U.S. Consumer
- US Retail Ecommerce Stat Pack - March 2017
- State of the U.S. Online Retail Economy in Q1 2015
- State of the U.S. Online Retail Economy in Q3 2015
Statistics on "Internet usage of Millennials in the United States"
- U.S. internet usage penetration 2019, by age group
- Time spent with media in the U.S. 2019, by age group
- Share of U.S. online time spent on digital platforms 2017, by age group
- U.S. weekly time spent on internet access via computer 2018, by age
- U.S. adults who are online almost constantly 2019, by age
- Daily online activities of adult U.S. internet users 2017, by age
- Leading online video categories in the United States 2017, by age group
- Digital engagement of U.S. adults with TV shows 2018
- U.S. Millennial TV-related activities YouTube 2018
- U.S. weekly time spent on online video 2018, by age
- U.S. weekly time spent on smartphone video 2018, by age group
- Share of U.S. adults who have taken a selfie 2018, by age group
- U.S. mobile communication channel preference 2017, by age group
- Average daily usage frequency of apps in the U.S. 2018, by age group
- U.S. mobile device owner monthly app download rate 2018, by age group
- Reach of social media used by U.S. teens and young adults 2019
- Global social media usage reasons 2017, by generation
- U.S. usage reach of leading social networks 2017, by age group
- Facebook usage frequency in the United States 2018, by age group
- U.S. Millennial Instagram usage frequency 2016-2017
- U.S. Millennial Snapchat usage frequency 2016-2017
- U.S. WhatsApp and Facebook Messenger reach 2017, by age group
- Selected mobile apps where U.S. internet users increased their usage 2018, by age
- U.S. tangible social media benefits 2017, by age group
- U.S. adults who feel that social media has helped them find their identity 2016
- U.S. negative social media experiences 2017, by age group
- U.S. adults who worry about negative social media impact 2016, by age group
- U.S. online user trust in social network data protection 2018
- U.S. Millennials: digital buyer penetration 2013-2019
- Online shopping device usage in the United States 2017, by age group
- U.S. online review usage frequency prior to new product purchase 2017, by age group
- U.S. online review importance prior to new product purchase 2017, by age group
- U.S. mobile phone online shopper rate as of April 2017, by age group
- U.S. consumer online payment reach 2017, by age group
- U.S. consumer digital wallet payment reach 2017, by age group
- U.S. Millennial digital & in-store coupon usage frequency 2017
- Likelihood of U.S. Millennial digital buyers repeating purchases with giveaways 2018
- Smartphone usage for near me search in the United States 2018
- North American shoppers using Amazon Prime for holiday shopping 2018, by age group
- U.S. Millennials: online CPG shopping behavior Q4 2012
- Digital buyer penetration in Belgium in 2014, by language
- Singapore: weekly mobile activities of online shoppers 2014
- South Korea: weekly mobile activities of online shoppers 2014
- Mexico: main retail websites in El Buen Fin 2018, by reach
- Asia: weekly mobile activities of online shoppers 2014
- Japan: weekly mobile activities of online shoppers 2014
- Digital buyer penetration in Belgium in 2014, by age group
- Brazil: weekly mobile activities of online shoppers 2014
- North America: online shopper conversion KPIs 2018, by device
- Mexico: share of digital buyers in El Buen Fin 2018, by age
- Digital buyers in Belgium in 2014, by gender
- Per capita expenditure on digital purchases in India 2017-2022
- Share of internet users who are digital buyers in India 2017-2022
- Nordics: digital shopping device usage 2014
- Reasons for low importance of retirement saving among U.S. Millennials 2014
- Generation Y and their stance on automotive technologies - U.S. 2014
- Share of Millennials' real time bill payments in the UAE by channel 2015
- Advantages of in-branch banking among Millenials in the U.S. 2014
- How millennials feel at work in Spain in 2017
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