- E-Commerce›
- Key Figures of E-Commerce›
U.S. Millennials: digital buyer penetration 2013-2019
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
U.S. Millennials: digital buyer penetration 2013-2019
Millennial digital buyer penetration in the United States from 2013 to 2019
This statistic presents data on Millennial digital buyer penetration in the United States between 2013 and 2019. In 2015, 71.6 percent of U.S. internet users aged 25 to 34 years had made a purchase online. In 2019, this share is projected to grow to 77.7 percent.
Millennial digital buyer penetration in the United States from 2013 to 2019
| 18-24 | 25-34 | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| 18-24 | 25-34 | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic presents data on Millennial digital buyer penetration in the United States between 2013 and 2019. In 2015, 71.6 percent of U.S. internet users aged 25 to 34 years had made a purchase online. In 2019, this share is projected to grow to 77.7 percent.
Show more- Show sources information
- Show publisher information
- Release date
- January 2016
- Region
- United States
- Survey time period
- 2013 to 2015
- Age group
- 18 to 34 years
- Supplementary notes
-
*Forecast
Internet users who made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases
Source
- Show sources information
- Show publisher information
- Release date
- January 2016
More information
- Region
- United States
- Survey time period
- 2013 to 2015
- Age group
- 18 to 34 years
- Supplementary notes
-
*Forecast
Internet users who made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases
Other statistics on the topic
U.S. Millennials: Consumer Goods and Shopping Behavior
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Internet usage of Millennials in the United States
- 88 page/s
- English
- pptx
- Detailed references
Everything On "Internet usage of Millennials in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Internet usage of Millennials in the United States"
- User engagement
The most important statistics
- Share of adults in the United States who use the internet in 2018, by age groupU.S. internet usage penetration 2018, by age group
- Daily time spent with selected media in the United States in 2nd quarter 2018, by age group (in minutes)Time spent with media in the U.S. 2018, by age group
- Share of time spent on selected digital platforms in the United States as of June 2017, by age groupShare of U.S. online time spent on digital platforms 2017, by age group
- Weekly time spent by U.S. population accessing the internet via computer as of 1st quarter 2018, by age group (in minutes)U.S. weekly time spent on internet access via computer 2018, by age
- Share of adults in the United States who are online almost constantly as of January 2018, by age groupU.S. adults who are online almost constantly 2018, by age
- Online activities
The most important statistics
- Most popular daily online activities of adult internet users in the United States as of February 2017, by age groupDaily online activities of adult U.S. internet users 2017, by age
- Most popular online video categories in the United States as of February 2017, by age groupLeading online video categories in the United States 2017, by age group
- Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018Digital engagement of U.S. adults with TV shows 2018
- Most common ways to engage with TV content on YouTube according to Millennials in the United States as of April 2018U.S. Millennial TV-related activities YouTube 2018
- Weekly time spent by U.S. adults watching video content via computer as of 1st quarter 2018, by age group (in minutes)U.S. weekly time spent on online video 2018, by age
- Weekly time spent by U.S. adults watching video content via smartphone as of 1st quarter 2018, by age group (in minutes)U.S. weekly time spent on smartphone video 2018, by age group
- Share of adults in the United States who have ever taken a selfie as of August 2018, by age groupShare of U.S. adults who have taken a selfie 2018, by age group
- Mobile communication preference of internet users in the United States as of August 2017, by age groupU.S. mobile communication channel preference 2017, by age group
- Social media
The most important statistics
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
- Most important social media usage reasons according to internet users worldwide as of 4th quarter 2017, by age groupGlobal social media usage reasons 2017, by generation
- Reach of selected social networks in the United States as of February 2017, by age groupU.S. usage reach of leading social networks 2017, by age group
- Frequency of Facebook use in the United States as of February 2018, by age groupFacebook usage frequency in the United States 2018, by age group
- Frequency of Instagram use among Millennial internet users in the United States from 1st quarter 2016 to 3rd quarter 2017U.S. Millennial Instagram usage frequency 2016-2017
- Frequency of Snapchat use among Millennial internet users in the United States from 1st quarter 2016 to 3rd quarter 2017U.S. Millennial Snapchat usage frequency 2016-2017
- WhatsApp and Facebook Messenger usage among smartphone owners in the United States as of February 2017, by age groupU.S. WhatsApp and Facebook Messenger reach 2017, by age group
- Mobile apps where internet users in the United States have increased their usage as of May 2018, by age groupSelected mobile apps where U.S. internet users increased their usage 2018, by age
- Online shopping
The most important statistics
- Millennial digital buyer penetration in the United States from 2013 to 2019U.S. Millennials: digital buyer penetration 2013-2019
- Leading devices used for online purchases in the past 3 months according to online shoppers in the United States as of November 2017, by age groupOnline shopping device usage in the United States 2017, by age group
- Frequency of consumers in the United States reading online reviews before purchasing a new product as of April 2017, by age groupU.S. online review usage frequency prior to new product purchase 2017, by age group
- Importance of online reviews before making a new product purchase according to consumers in the United States as of April 2017, by age groupU.S. online review importance prior to new product purchase 2017, by age group
- Share of consumers in the United States who made an online purchase via mobile phone as of April 2017, by age groupU.S. mobile phone online shopper rate as of April 2017, by age group
- Share of online consumers in the United States who use online payments as of May 2017, by age groupU.S. consumer online payment reach 2017, by age group
- Share of online consumers in the United States who use digital wallets as of May 2017, by age groupU.S. consumer digital wallet payment reach 2017, by age group
- Frequency with which Millennial internet users in the United States use coupons when shopping digitally versus in-store as of November 2017U.S. Millennial digital & in-store coupon usage frequency 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. Millennials: online CPG shopping behavior Q4 2012
- Digital buyer penetration in Belgium in 2014, by language
- Mexico: main retail websites in El Buen Fin 2018, by reach
- Asia: weekly mobile activities of online shoppers 2014
- Japan: weekly mobile activities of online shoppers 2014
- Singapore: weekly mobile activities of online shoppers 2014
- South Korea: weekly mobile activities of online shoppers 2014
- Digital buyer penetration in Belgium in 2014, by age group
- Share of online shoppers in Canada 2007-2016, by age
- Online buyer penetration in Belgium 2011-2018
- Share of internet users who are digital buyers in India 2017-2022
- Share of online shoppers in Canada 2007-2016
- Mexico: share of digital buyers in El Buen Fin 2018, by age
- Global consumer satisfaction with online shopping 2017, by country
- U.S. Millennials that would choose a doctor with digital health options 2019
- Millennials: main reasons for attending branded events 2015
- Share of Millennials online shopping in the UAE by category 2015
- Support for sociopolitical ideologies among U.S. millennials 2016
- Share of working millennials' investments in India 2018 by income
Studies
- E-commerce Report 2017
- State of the U.S. Online Retail Economy in Q1 2017
- State of the U.S. Online Retail Economy in Q1 2018
- Understanding the U.S. Consumer
- US Ecommerce Performance Stat Pack - November 2017
- State of the U.S. Online Retail Economy in Q3 2017
- Analyse på e-handelsområdet i Danmark 2016
- US Retail eCommerce Outlook
- The M-Commerce Gap
- State of the U.S. Online Retail Economy in Q3 2016
- How Mobile is Transforming the Digital Commerce Landscape
- US Retail Ecommerce Stat Pack - March 2017
- State of the U.S. Online Retail Economy in Q1 2015
- State of the U.S. Online Retail Economy in Q3 2015
- Information Economy Report 2015
Statistics on "Internet usage of Millennials in the United States"
- Share of adults in the United States who use the internet in 2018, by age group
- Daily time spent with selected media in the United States in 2nd quarter 2018, by age group (in minutes)
- Share of time spent on selected digital platforms in the United States as of June 2017, by age group
- Weekly time spent by U.S. population accessing the internet via computer as of 1st quarter 2018, by age group (in minutes)
- Share of adults in the United States who are online almost constantly as of January 2018, by age group
- Most popular daily online activities of adult internet users in the United States as of February 2017, by age group
- Most popular online video categories in the United States as of February 2017, by age group
- Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018
- Most common ways to engage with TV content on YouTube according to Millennials in the United States as of April 2018
- Weekly time spent by U.S. adults watching video content via computer as of 1st quarter 2018, by age group (in minutes)
- Weekly time spent by U.S. adults watching video content via smartphone as of 1st quarter 2018, by age group (in minutes)
- Share of adults in the United States who have ever taken a selfie as of August 2018, by age group
- Mobile communication preference of internet users in the United States as of August 2017, by age group
- Average frequency of using an app per day according to mobile device users in the United States as of April 2018, by age group
- Share of mobile device owners in the United States who download apps at least once a month or more as of April 2018, by age group
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
- Most important social media usage reasons according to internet users worldwide as of 4th quarter 2017, by age group
- Reach of selected social networks in the United States as of February 2017, by age group
- Frequency of Facebook use in the United States as of February 2018, by age group
- Frequency of Instagram use among Millennial internet users in the United States from 1st quarter 2016 to 3rd quarter 2017
- Frequency of Snapchat use among Millennial internet users in the United States from 1st quarter 2016 to 3rd quarter 2017
- WhatsApp and Facebook Messenger usage among smartphone owners in the United States as of February 2017, by age group
- Mobile apps where internet users in the United States have increased their usage as of May 2018, by age group
- Share of internet users in the United States who have ever had positive, tangible benefits from being active on social media as of August 2017, by age group
- Share of adults in the United States who feel that social media has helped them find their identity as of August 2016
- Share of internet users in the United States who have ever had negative experiences as a result of being active on social media as of August 2017, by age group
- Share of adults in the United States who worry about negative effects of social media on their physical and mental health as of August 2016, by age group
- Share of internet users in the United States who do not trust that social networks will protect their data and information as of May 2018, by age group
- Millennial digital buyer penetration in the United States from 2013 to 2019
- Leading devices used for online purchases in the past 3 months according to online shoppers in the United States as of November 2017, by age group
- Frequency of consumers in the United States reading online reviews before purchasing a new product as of April 2017, by age group
- Importance of online reviews before making a new product purchase according to consumers in the United States as of April 2017, by age group
- Share of consumers in the United States who made an online purchase via mobile phone as of April 2017, by age group
- Share of online consumers in the United States who use online payments as of May 2017, by age group
- Share of online consumers in the United States who use digital wallets as of May 2017, by age group
- Frequency with which Millennial internet users in the United States use coupons when shopping digitally versus in-store as of November 2017
- Likelihood of Millennial digital buyers in the United States making another digital purchase if they received a free giveaway as of May 2018
- Share of smartphone shoppers in the United States who have used their device for local search as of July 2018
- Share of online shoppers in North America who used Amazon Prime for their holiday shopping as of January 2018, by age group
- Online consumer packaged goods shopping behavior of U.S. Millennial digital shoppers as of 4th quarter 2012
- Share of population that had purchased goods or services online in Belgium in April 2014, by language
- Reach of leading e-commerce websites during El Buen Fin in Mexico in 2018
- Weekly mobile activities of online shoppers in Asia as of October 2014
- Weekly mobile activities of online shoppers in Japan as of October 2014
- Weekly mobile activities of online shoppers in Singapore as of October 2014
- Weekly mobile activities of online shoppers in South Korea as of October 2014
- Share of population that had purchased goods or services online in Belgium in April 2014, by age group
- Percentage of consumers who have shopped online in Canada from 2007 to 2016, by age group
- Did you buy new non-secondhand products or services via the Internet in the past 12 months?
- Share of internet users who are digital buyers across India in 2017 with a forecast for 2022
- Percentage of consumers who have shopped online in Canada from 2007 to 2016
- Distribution of online shopping users during El Buen Fin in Mexico in 2018, by age group
- Consumer satisfaction with online and in-store shopping experiences as of 3rd quarter 2017, by region/country
- Percentage of U.S. Millennials that would select health providers based on their use of select health technologies as of 2019
- What's the main reason you chose to attend these brand-sponsored events?
- Share of Millennials shopping online in the United Arab Emirates in 2015, by category
- Opinion poll on which sociopolitical ideologies U.S. millennials support as of 2016
- Share of investment of working millennials in India as of July 2018, by income (in Indian rupees)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.