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U.S. Millennials: digital buyer penetration 2013-2019

Published by Statista Research Department, Jan 18, 2016
This statistic presents data on Millennial digital buyer penetration in the United States between 2013 and 2019. In 2015, 71.6 percent of U.S. internet users aged 25 to 34 years had made a purchase online. In 2019, this share is projected to grow to 77.7 percent.

Millennial digital buyer penetration in the United States from 2013 to 2019

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Release date

January 2016

Region

United States

Survey time period

2013 to 2015

Age group

18 to 34 years

Supplementary notes

*Forecast
Internet users who made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases

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