U.S. telecom industry: digital ad spend in 2014, by objective

The graph shows the distribution of digital advertising spending of the telecommunications industry in the United States in 2014, by objective. The source projected that the industry would spend 3.14 billion US.. dollars on digital direct response advertising in 2013. Direct response is expected to make 56 percent of the total digital ad spend, whereas branding 44 percent. The dollar value of the industry's digital ad spend is expected to reach 5.6 billion U.S. dollars.

Digital advertising spending of the telecommunications industry in the United States in 2014, by objective

Spending in billion U.S. dollars
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Source

Release date

May 2014

Region

United States

Survey time period

March 2014

Special properties

projection

Supplementary notes

* Includes calssified and directories, e-mail, lead generation, mobile messaging (SMS, MMS and P2P messaging) and search
** Inlcudes banner ads, rich media, sponsorships and video.
The figures include advertising that appears on desktop and laptop computers as well as mobile phones and tablets and includes all the various formats of advertising on those platforms.

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