The graph shows the distribution of digital advertising spending of the telecommunications industry in the United States in 2014, by objective. The source projected that the industry would spend 3.14 billion US.. dollars on digital direct response advertising in 2013. Direct response is expected to make 56 percent of the total digital ad spend, whereas branding 44 percent. The dollar value of the industry's digital ad spend is expected to reach 5.6 billion U.S. dollars.
Digital advertising spending of the telecommunications industry in the United States in 2014, by objective (in billion U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic U.S. telecom industry: digital ad spend from 2017 to 2021
- Premium Statistic Digital ad spend growth in Brazil 2020-2025, by format
- Premium Statistic Digital ad spend growth in Ireland 2022, by format
- Premium Statistic Display ad spend in Ireland 2018-2022
- Premium Statistic Desktop ad spend in the U.S. 2010-2022
- Premium Statistic Digital advertising expenditure in Austria 2012-2022
- Premium Statistic Digital advertising expenditure in Austria 2022, by format
- Premium Statistic Ranking of the best agencies in digital creation in Germany 2021
- Premium Statistic Broadcast media advertising spending in Finland 2022, by medium
- Basic Statistic Digital display advertising revenue in Germany 2013-2023
About the region
10
- Premium Statistic Digital classifieds ad revenue in the U.S. 2018-2021
- Premium Statistic Digital lead generation ad spend in the U.S. 2018-2022
- Premium Statistic Search ad spend in the U.S. 2019-2022
- Premium Statistic Retail industry digital ad spend in the U.S. 2010-2025
- Premium Statistic Digital ad spend of the U.S. automotive industry from 2011 to 2023
- Premium Statistic U.S. consumer electronics & computing products industry digital ad spend 2016-2021
- Premium Statistic Revenue growth of digital advertising in North America 2019-2028
- Premium Statistic Share of social in digital ad spend in the U.S. 2021-2025
- Premium Statistic Social ad revenue growth in the U.S. 2021-2025
- Premium Statistic Nonprofit digital ad spend in North America & the UK 2022, by format
Selected statistics
1
Other regions
10
- Premium Statistic Media companies: ad revenues 2022
- Premium Statistic FMCG video ad share in social media in Russia and CIS 2020, by format
- Premium Statistic Digital ad spend in Germany 2023, by industry
- Premium Statistic Leading OOH advertisers in Australia 2017
- Premium Statistic Digital audio ad spend in Italy 2018-2019
- Premium Statistic FMCG ad growth in social media in Russia and CIS 2020, by product
- Premium Statistic Digital display advertising expenditure in Finland 2008-2015
- Premium Statistic Brazil: digital ad spend growth 2021, by format
- Premium Statistic Digital ad spend growth in Argentina 2023, by format
- Premium Statistic Mexico: digital ad spending 2021, by format
Related statistics
10
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Digital ad spend in Greece 2020-2022
- Premium Statistic Search ad spend in Ireland 2018-2022
- Premium Statistic Online display ad spend in the UK 2019-2022
- Premium Statistic Search engine marketing spending in Peru 2021-2023
- Premium Statistic Online display ad spend growth in the UK 2020-2023
- Premium Statistic Digital ad spend in Germany 2023, by device
- Premium Statistic Digital ad spend growth in Sweden 2021-2022
- Premium Statistic Digital ad spend in Sweden 2022, by format
- Premium Statistic Digital ad spend growth in the U.S. 2023, by format
Further related statistics
10
- Paid ad methods used for B2C content marketing North America 2022
- U.S. mobile wireless MOUs 2005-2021
- Satellite services: worldwide revenues 2001-2022
- ICT Development Index rankings 2017, by country
- Number of text messages sent in the U.S. 2004-2014
- Global installed base of smartphones 2008-2017
- China: 3G/4G share of total mobile connections
- Revenue of AT&T by segment 2017-2023, by quarter
- China Mobile's total assets 2012-2022
- China Mobile's EBITDA 2012-2022
Further Content: You might find this interesting as well
Statistics
- Paid ad methods used for B2C content marketing North America 2022
- U.S. mobile wireless MOUs 2005-2021
- Satellite services: worldwide revenues 2001-2022
- ICT Development Index rankings 2017, by country
- Number of text messages sent in the U.S. 2004-2014
- Global installed base of smartphones 2008-2017
- China: 3G/4G share of total mobile connections
- Revenue of AT&T by segment 2017-2023, by quarter
- China Mobile's total assets 2012-2022
- China Mobile's EBITDA 2012-2022
eMarketer. (May 20, 2014). Digital advertising spending of the telecommunications industry in the United States in 2014, by objective (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/
eMarketer. "Digital advertising spending of the telecommunications industry in the United States in 2014, by objective (in billion U.S. dollars)." Chart. May 20, 2014. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/
eMarketer. (2014). Digital advertising spending of the telecommunications industry in the United States in 2014, by objective (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/
eMarketer. "Digital Advertising Spending of The Telecommunications Industry in The United States in 2014, by Objective (in Billion U.S. Dollars)." Statista, Statista Inc., 20 May 2014, https://www.statista.com/statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/
eMarketer, Digital advertising spending of the telecommunications industry in the United States in 2014, by objective (in billion U.S. dollars) Statista, https://www.statista.com/statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/ (last visited March 29, 2024)
Digital advertising spending of the telecommunications industry in the United States in 2014, by objective (in billion U.S. dollars) [Graph], eMarketer, May 20, 2014. [Online]. Available: https://www.statista.com/statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/