Mobile AR market revenue worldwide 2021-2026

Published by
Thomas Alsop,
Aug 18, 2022
In 2021, the mobile augmented reality (AR) market was estimated to be worth 12.45 billion U.S. dollars. It is forecast to approach 17 billion U.S. dollars in size in 2022, before jumping to over 36 billion U.S. dollars by 2026. The market includes digital goods, such as in-app purchases in AR applications, as well as ad placements and visualization software.

Mobile AR growth

The addressable market for mobile AR market is huge with smartphones, tablets, and other mobile devices part of the target market for mobile AR. The number of mobile AR users is expected to grow significantly in the coming years, in line with increasing corporate and industrial mobile AR software spending.

Consumer mobile

Growth in the mobile AR market is also expected in the consumer segment, including digital AR experiences. One of the most well-known examples of this is Pokémon Go, the location-based AR mobile game, with its in-app purchases accounting for a large proportion of consumer mobile AR spending.

Mobile augmented reality (AR) market revenue worldwide from 2021 to 2026 (in billion U.S. dollars)

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Release date

August 2022

Region

Worldwide

Survey time period

2019 to 2022

Supplementary notes

* Forecast.
Mobile AR revenue includes mobile AR consumer and enterprise spending and their revenue subsegments.

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