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German Bundesliga revenue share by segment 2008-2017

Share of revenue of the German Bundesliga from 2008/09 to 2016/17, by segment

German Bundesliga revenue share by segment 2008-2017

The statistic shows a percentage breakdown of the revenue of the German Bundesliga from 2008/09 to 2016/17, broken down by segment. In the 2016/17 season, 5.68 percent of the total revenue was generated through merchandising.

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	Match revenue	Advertising	Media receipts	Transfers	Merchandising	Other takings
2008/09	21.19%	28.5%	28.48%	8.18%	4.08%	9.58%
2009/10	21.43%	28.92%	28.55%	6.01%	4.17%	10.93%
2010/11	21.17%	26.92%	26.76%	10.07%	4.08%	11%
2011/12	21.18%	26.58%	26.24%	10.08%	4.51%	11.42%
2012/13	21.6%	26.64%	28.53%	7.14%	5.54%	10.55%
2013/14	19.72%	26.18%	29.3%	6.99%	7.64%	10.16%
2014/15	19.85%	25.65%	27.88%	8.8%	7.49%	10.33%
2015/16	16.26%	23.81%	28.77%	16.41%	6.22%	8.52%
2016/17	14.93%	25.3%	28.46%	17.24%	5.68%	8.39%

	Match revenue	Advertising	Media receipts	Transfers	Merchandising	Other takings
2008/09	21.19%	28.5%	28.48%	8.18%	4.08%	9.58%
2009/10	21.43%	28.92%	28.55%	6.01%	4.17%	10.93%
2010/11	21.17%	26.92%	26.76%	10.07%	4.08%	11%
2011/12	21.18%	26.58%	26.24%	10.08%	4.51%	11.42%
2012/13	21.6%	26.64%	28.53%	7.14%	5.54%	10.55%
2013/14	19.72%	26.18%	29.3%	6.99%	7.64%	10.16%
2014/15	19.85%	25.65%	27.88%	8.8%	7.49%	10.33%
2015/16	16.26%	23.81%	28.77%	16.41%	6.22%	8.52%
2016/17	14.93%	25.3%	28.46%	17.24%	5.68%	8.39%

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The statistic shows a percentage breakdown of the revenue of the German Bundesliga from 2008/09 to 2016/17, broken down by segment. In the 2016/17 season, 5.68 percent of the total revenue was generated through merchandising.

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Release date: February 2018

Region: Germany
Survey time period: 2008/09 to 2016/17

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