German Bundesliga revenue share by segment 2008-2018

Published by Christina Gough, Mar 20, 2019
The statistic shows a percentage breakdown of the revenue of the German Bundesliga from 2008/09 to 2017/18, broken down by segment. In the 2017/18 season, 4.81 percent of the total revenue was generated through merchandising.

Share of revenue of the German Bundesliga from 2008/09 to 2017/18, by segment

Match revenueAdvertisingMedia receiptsTransfersMerchandisingOther takings
2017/1814.12%22.86%32.72%16.93%4.81%8.56%
2016/1714.93%25.3%28.46%17.24%5.68%8.39%
2015/1616.26%23.81%28.77%16.41%6.22%8.52%
2014/1519.85%25.65%27.88%8.8%7.49%10.33%
2013/1419.72%26.18%29.3%6.99%7.64%10.16%
2012/1321.6%26.64%28.53%7.14%5.54%10.55%
2011/1221.18%26.58%26.24%10.08%4.51%11.42%
2010/1121.17%26.92%26.76%10.07%4.08%11%
2009/1021.43%28.92%28.55%6.01%4.17%10.93%
2008/0921.19%28.5%28.48%8.18%4.08%9.58%
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Release date

February 2019

Region

Germany

Survey time period

2008/09 to 2017/18

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