Social media: active usage penetration in selected countries and territories 2023

As of January 2023, the UAE had the highest social media penetration rate of the selected countries and territories. Bahrain and Qatar followed, with 98.7 percent and 96.8 percent social media reach, respectively. The worldwide social media penetration rate stood at 59.4 percent as of early 2023. Nigeria, Kenya, and Ghana saw much lower social media reach than the global average.