Revenues of the Swatch Group worldwide 2003-2020

In 2020, the Swatch Group's global revenues amounted to 5.6 billion CHF, marking a substantial decline on the year prior. The Swatch Group Ltd. is a Swiss company which primarily manufactures watches.

Swatch

The Swatch Group was formed in 1983 through the merging of two Swiss watch manufacturers: ASUAG and SSIH. The company took its present name in 1998 and had over 36 thousand employees worldwide as of December 31, 2019. Swatch’s country of origin, Switzerland, was a leading watch exporter in 2019. Swatch is the signature watch of the Swatch Group. The company has acquired numerous watchmaker companies, including Balmain, Omega, and Hamilton over the course of its history. Omega is the official time-keeping brand of sporting events such as the PGA tour and Olympic Games.

How does Swatch compare to other watchmakers?

In 2017, Swatch held the largest share of the luxury watch market, ranking above companies such as Rolex and Richemont. In 2018, Longines and Tissot, both part of the Swatch Group, were ranked among the leading watch brands in the world.