LEGO is a privately held consumer product company engaged in the manufacture and distribution of a wide range of toys, video games and online games. It also offers children's creativity development products, as well as innovative playing and learning techniques. In 2014, Lego was the third ranked major toy company in the world, based on revenue, behind Mattel and Namco Bandai respectively. The company’s products are sold in more than 130 countries and in 2014 employed over 12,500 people. The company, together with its subsidiaries, operates in Europe, the Americas, Africa, Asia and Australia.
It is the LEGO philosophy that ‘good quality play’ enriches a child’s life – and lays the foundation for later adult life. They believe that play is a key element in children's growth and development, and stimulates the imagination, the emergence of ideas and creative expression.
The company also co-owns a chain, along with Merlin Entertainments, of Lego-themed theme parks. The chain currently consists of six resorts: Legoland Billund, Legoland Windsor, Legoland Deutschland, Legoland Malaysia, Legoland California and Legoland Florida. The LEGO Group continues to aspire to expand its global presence; eventually reaching children in every country of the world. In 2016, LEGO was one of the top ten most reputable companies in the world.