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Digital advertising spending in the United Kingdom (UK) from 2010 to 2018, by format (in million GBP)

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Digital advertising spending in the United Kingdom (UK) 2010-2018, by format This statistic displays digital ad expenditure, by format, in the United Kingdom from 2007 to 2016, with forecast to 2018. In 2012, display ad spending exceeded one billion British pounds. Paid search spending was highest of all ad formats during the period in consideration.
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OtherClassifiedsDisplayPaid search
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OtherClassifiedsDisplayPaid search
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Description Source More information
This statistic displays digital ad expenditure, by format, in the United Kingdom from 2007 to 2016, with forecast to 2018. In 2012, display ad spending exceeded one billion British pounds. Paid search spending was highest of all ad formats during the period in consideration.
Show more
Release date
December 2017
Region
United Kingdom
Survey time period
2007 to 2016
Supplementary notes
* Forecast.
** Net spending.
The source indicates, "Production costs: out except for cinema, Agency commission: out, Discounts from ratecard: after, Newspaper classified: in, Internet classified: in."

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