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U.S. Millennials' smartphone usage share for in-store grocery shopping by type 2012

U.S. Millennials: Share of consumers' smartphone usage for in-store grocery shopping in 2012, by type of support*

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Release date

September 2012

Region

United States

Survey time period

August 14 to August 18, 2012

Number of respondents

1,106 respondents

Age group

18-65 years

Special properties

Smartphone users**

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: 'Which of the following ways do you use your smartphonewhen shopping at a grocery store?' Multiple answers were possible.
** Smartphone users who use top shopping apps and used their phone in grocery, mass or warehouse club in the last month.

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Statistics on "Generational grocery shopping behavior in the U.S."

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