This statistic illustrates the results of an online survey conducted in August 2012. US consumers were polled if they were using their smartphone as grocery shopping support while in-store. The study found out that 61 percent of Millennial shoppers use their smartphone for comparing prices while grocery shopping in-store.
U.S. Millennials: Share of consumers' smartphone usage for in-store grocery shopping in 2012, by type of support*
* The original question ran as follows: 'Which of the following ways do you use your smartphonewhen shopping at a grocery store?' Multiple answers were possible. ** Smartphone users who use top shopping apps and used their phone in grocery, mass or warehouse club in the last month.
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Statistics on "Millennials in the U.S.: Grocery shopping behavior"
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Sprint Nextel. (September 1, 2012). U.S. Millennials: Share of consumers' smartphone usage for in-store grocery shopping in 2012, by type of support* [Graph]. In Statista. Retrieved June 02, 2020, from https://www.statista.com/statistics/283059/us-millennials-smartphone-usage-share-in-store-grocery-shopping-type/
Sprint Nextel. "U.S. Millennials: Share of consumers' smartphone usage for in-store grocery shopping in 2012, by type of support*." Chart. September 1, 2012. Statista. Accessed June 02, 2020. https://www.statista.com/statistics/283059/us-millennials-smartphone-usage-share-in-store-grocery-shopping-type/
Sprint Nextel. (2012). U.S. Millennials: Share of consumers' smartphone usage for in-store grocery shopping in 2012, by type of support*. Statista. Statista Inc.. Accessed: June 02, 2020. https://www.statista.com/statistics/283059/us-millennials-smartphone-usage-share-in-store-grocery-shopping-type/
Sprint Nextel. "U.S. Millennials: Share of Consumers' Smartphone Usage for In-store Grocery Shopping in 2012, by Type of Support*." Statista, Statista Inc., 1 Sep 2012, https://www.statista.com/statistics/283059/us-millennials-smartphone-usage-share-in-store-grocery-shopping-type/
Sprint Nextel, U.S. Millennials: Share of consumers' smartphone usage for in-store grocery shopping in 2012, by type of support* Statista, https://www.statista.com/statistics/283059/us-millennials-smartphone-usage-share-in-store-grocery-shopping-type/ (last visited June 02, 2020)
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