• U.S. Millennials' smartphone usage share for in-store grocery shopping by type, 2012

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U.S. Millennials' smartphone usage share for in-store grocery shopping by type 2012

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U.S. Millennials: Share of consumers' smartphone usage for in-store grocery shopping in 2012, by type of support*

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About This Statistic

This statistic illustrates the results of an online survey conducted in August 2012. US consumers were polled if they were using their smartphone as grocery shopping support while in-store. The study found out that 61 percent of Millennial shoppers use their smartphone for comparing prices while grocery shopping in-store.

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U.S. Millennials' smartphone usage share for in-store grocery shopping by type 2012

U.S. Millennials: Share of consumers' smartphone usage for in-store grocery shopping in 2012, by type of support*

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About This Statistic

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Statistics on "Baby care market in the U.S."

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