This statistic illustrates the results of an online survey conducted in August 2012. US consumers were polled if they were using their smartphone as grocery shopping support while in-store. The study found out that 61 percent of Millennial shoppers use their smartphone for comparing prices while grocery shopping in-store.
U.S. Millennials: Share of consumers' smartphone usage for in-store grocery shopping in 2012, by type of support*
* The original question ran as follows: 'Which of the following ways do you use your smartphonewhen shopping at a grocery store?' Multiple answers were possible. ** Smartphone users who use top shopping apps and used their phone in grocery, mass or warehouse club in the last month.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Sprint Nextel. (September 1, 2012). U.S. Millennials: Share of consumers' smartphone usage for in-store grocery shopping in 2012, by type of support* [Graph]. In Statista. Retrieved August 16, 2022, from https://www.statista.com/statistics/283059/us-millennials-smartphone-usage-share-in-store-grocery-shopping-type/
Sprint Nextel. "U.S. Millennials: Share of consumers' smartphone usage for in-store grocery shopping in 2012, by type of support*." Chart. September 1, 2012. Statista. Accessed August 16, 2022. https://www.statista.com/statistics/283059/us-millennials-smartphone-usage-share-in-store-grocery-shopping-type/
Sprint Nextel. (2012). U.S. Millennials: Share of consumers' smartphone usage for in-store grocery shopping in 2012, by type of support*. Statista. Statista Inc.. Accessed: August 16, 2022. https://www.statista.com/statistics/283059/us-millennials-smartphone-usage-share-in-store-grocery-shopping-type/
Sprint Nextel. "U.S. Millennials: Share of Consumers' Smartphone Usage for In-store Grocery Shopping in 2012, by Type of Support*." Statista, Statista Inc., 1 Sep 2012, https://www.statista.com/statistics/283059/us-millennials-smartphone-usage-share-in-store-grocery-shopping-type/
Sprint Nextel, U.S. Millennials: Share of consumers' smartphone usage for in-store grocery shopping in 2012, by type of support* Statista, https://www.statista.com/statistics/283059/us-millennials-smartphone-usage-share-in-store-grocery-shopping-type/ (last visited August 16, 2022)
