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U.S. Millennials' smartphone usage share for in-store grocery shopping by type 2012

This statistic illustrates the results of an online survey conducted in August 2012. US consumers were polled if they were using their smartphone as grocery shopping support while in-store. The study found out that 61 percent of Millennial shoppers use their smartphone for comparing prices while grocery shopping in-store.

U.S. Millennials: Share of consumers' smartphone usage for in-store grocery shopping in 2012, by type of support*

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Release date

September 2012


United States

Survey time period

August 14 to August 18, 2012

Number of respondents

1,106 respondents

Age group

18-65 years

Special properties

Smartphone users**

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: 'Which of the following ways do you use your smartphonewhen shopping at a grocery store?' Multiple answers were possible.
** Smartphone users who use top shopping apps and used their phone in grocery, mass or warehouse club in the last month.

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Statistics on "Generational grocery shopping behavior in the U.S."

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