This statistic illustrates the results of an online survey conducted in August 2012. US consumers were polled if they were using their smartphone as grocery shopping support while in-store. The study found out that 61 percent of Millennial shoppers use their smartphone for comparing prices while grocery shopping in-store.
U.S. Millennials: Share of consumers' smartphone usage for in-store grocery shopping in 2012, by type of support*
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This statistic illustrates the results of an online survey conducted in August 2012. US consumers were polled if they were using their smartphone as grocery shopping support while in-store. The study found out that 61 percent of Millennial shoppers use their smartphone for comparing prices while grocery shopping in-store.
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Statistics on "Millennials in the U.S.: Grocery shopping behavior"
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Statistics
- Share of U.S. Millennials' purchase decisions influenced by their mobile device 2012
- Smartphone usage share of U.S. Millennials as shopping support by channel 2012
- Share of U.S. Millennials' willingness to buy groceries at an online retailer 2012
- U.S. Millennials' importance of brand names for the grocery buying decision 2012
- U.S. Millennials' most important aspects when choosing where to shop 2014
- U.S. Millennials' preferred grocery shopping location 2014
- Millennial mothers fresh food priorities in Canada 2016
- Grocery retailers shopped at by Millennial mothers in Canada 2016
- Grocery store customer service perception of Millennial mothers in Canada 2016
- Grocery banners shopped at by Millennial mothers in Canada 2016
- Millennial mothers grocery shopping habits in Canada 2016
- Average amount Millennial mothers spend on groceries in Canada 2016
- Grocery shopping priorities among Millennial mothers in Canada 2016
- Share of millennials that have done their grocery shopping in discounters EU 2016
- Share of consumers aged 16-24 years that have shopped in-store for groceries EU 2016
- Millennials: Grocery shopping attitudes in Great Britain 2014
- Generation Y: Locations to shop for non-perishable groceries in the U.S. 2013
- Canada: Millennial online activities 2015
- App types actively used by young people in the United Kingdom (UK) 2014, by gender