What does e-mail contribute overall to the business as percentage of digital business revenue?

E-mail marketing's contribution to digital revenue in the UK 2012-2013 This statistic displays the share of digital business revenue attributed to e-mail marketing in the United Kingdom from 2012 to 2013. Of marketers, 10 percent attributed 40 percent of digital revenue to e-mail in 2012.
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20122013
10 percent27%44%
20 percent11%15%
30 percent18%8%
40 percent10%5%
50 percent13%10%
60 percent and more21%18%
20122013
10 percent27%44%
20 percent11%15%
30 percent18%8%
40 percent10%5%
50 percent13%10%
60 percent and more21%18%
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Description Source More information
This statistic displays the share of digital business revenue attributed to e-mail marketing in the United Kingdom from 2012 to 2013. Of marketers, 10 percent attributed 40 percent of digital revenue to e-mail in 2012.
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Release date
February 2014
Region
United Kingdom
Survey time period
2012 to 2013*
Number of respondents
128**
Special properties
marketers
Method of interview
Online survey
Supplementary notes
* Dates of most recent survey were October, November and December 2013.
** n (2012) = 161; n (2013) = 128.

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