E-mail marketing's contribution to digital revenue in the UK 2012-2013

This statistic displays the share of digital business revenue attributed to e-mail marketing in the United Kingdom from 2012 to 2013. Of marketers, 10 percent attributed 40 percent of digital revenue to e-mail in 2012.

What does e-mail contribute overall to the business as percentage of digital business revenue?

20122013
60 percent and more21%18%
50 percent13%10%
40 percent10%5%
30 percent18%8%
20 percent11%15%
10 percent27%44%
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Sources

Release date

February 2014

Region

United Kingdom

Survey time period

2012 to 2013*

Number of respondents

128**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Dates of most recent survey were October, November and December 2013.
** n (2012) = 161; n (2013) = 128.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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