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U.S. Millennials: Did your mobile device influence your decision the last time you used it at a grocery store?

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Share of U.S. Millennials' purchase decisions influenced by their mobile device 2012 This statistic depicts the results of an online survey conducted in August 2012. US consumers were asked if their purchase decision was influenced by their smartphone usage while grocery shopping last time. Some 8 percent of Millennial shoppers indicated that the usage of their mobile device brought them to buy the product elsewhere.
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Description Source More information
This statistic depicts the results of an online survey conducted in August 2012. US consumers were asked if their purchase decision was influenced by their smartphone usage while grocery shopping last time. Some 8 percent of Millennial shoppers indicated that the usage of their mobile device brought them to buy the product elsewhere.
Show more
Release date
September 2012
Region
United States
Survey time period
August 14 to August 18, 2012
Number of respondents
1,106 respondents
Age group
18-65 years
Special properties
Smartphone users*
Method of interview
Online survey
Supplementary notes
* Smartphone users who use top shopping apps and used their phone in grocery, mass or warehouse club in the last month.

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"

  • Overview Millennials
  • Grocery shopping
  • Online grocery shopping
  • Food and nutrition patterns
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