Share of U.S. Millennials' purchase decisions influenced by their mobile device 2012

This statistic depicts the results of an online survey conducted in August 2012. US consumers were asked if their purchase decision was influenced by their smartphone usage while grocery shopping last time. Some 8 percent of Millennial shoppers indicated that the usage of their mobile device brought them to buy the product elsewhere.

U.S. Millennials: Did your mobile device influence your decision the last time you used it at a grocery store?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

September 2012


United States

Survey time period

August 14 to August 18, 2012

Number of respondents

1,106 respondents

Age group

18-65 years

Special properties

Smartphone users*

Method of interview

Online survey

Supplementary notes

* Smartphone users who use top shopping apps and used their phone in grocery, mass or warehouse club in the last month.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Millennials in the U.S.: Grocery shopping behavior"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.