Share of U.S. Millennials' purchase decisions influenced by their mobile device 2012

This statistic depicts the results of an online survey conducted in August 2012. US consumers were asked if their purchase decision was influenced by their smartphone usage while grocery shopping last time. Some 8 percent of Millennial shoppers indicated that the usage of their mobile device brought them to buy the product elsewhere.

U.S. Millennials: Did your mobile device influence your decision the last time you used it at a grocery store?

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Source

Release date

September 2012

Region

United States

Survey time period

August 14 to August 18, 2012

Number of respondents

1,106 respondents

Age group

18-65 years

Special properties

Smartphone users*

Method of interview

Online survey

Supplementary notes

* Smartphone users who use top shopping apps and used their phone in grocery, mass or warehouse club in the last month.

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"

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