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Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type

This statistic displays a distribution of e-mail marketing revenue by type of e-mail message in the United Kingdom from 2012 to 2014. Messages with activity-based triggers accounted for 13 percent of e-mail marketing revenue in 2012.

What percentage of your e-mail marketing revenue comes from the following types of e-mails?

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Sources

Release date

April 2015

Region

United Kingdom

Survey time period

2012 to 2015*

Number of respondents

73**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Dates of most recent survey were November and December 2014, and January 2015.
** n (2012) = 161; n (2013) = 128; n (2014) = 73.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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