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What percentage of your e-mail marketing revenue comes from the following types of e-mails?

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Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type This statistic displays a distribution of e-mail marketing revenue by type of e-mail message in the United Kingdom from 2012 to 2014. Messages with activity-based triggers accounted for 13 percent of e-mail marketing revenue in 2012.
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Targeted e-mail to specific segmentsUnsegmented e-mail to whole listSegmented e-mail to whole listActivity-based triggersLifecycle-based triggers
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Targeted e-mail to specific segmentsUnsegmented e-mail to whole listSegmented e-mail to whole listActivity-based triggersLifecycle-based triggers
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Description Source More information
This statistic displays a distribution of e-mail marketing revenue by type of e-mail message in the United Kingdom from 2012 to 2014. Messages with activity-based triggers accounted for 13 percent of e-mail marketing revenue in 2012.
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Release date
April 2015
Region
United Kingdom
Survey time period
2012 to 2015*
Number of respondents
73**
Special properties
marketers
Method of interview
Online survey
Supplementary notes
* Dates of most recent survey were November and December 2014, and January 2015.
** n (2012) = 161; n (2013) = 128; n (2014) = 73.

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