This statistic displays observed change in e-mail open rate in the United Kingdom from 2011 to 2014. In 2011, 51 percent of marketers observed an increase in e-mail open rate. Twelve percent reported observing a decrease in open rate.
How have e-mail marketing open rates trended over the past 12 months?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic E-mail marketing's ROI in the UK 2016-2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic E-mail marketing click-through rate in the UK 2021, by sector
- Premium Statistic E-mail click-to-open rate in the UK 2021, by sector
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic E-mail message types used to achieve email campaign goals in the UK 2021
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2021
- Premium Statistic Share of marketing budget spent on e-mail in the UK 2013-2021
- Premium Statistic Email marketing unsubscribe rates in the UK 2021, by industry
- Premium Statistic Types of content used in marketing worldwide 2022
About the region
10
- Premium Statistic E-mail marketing open rates in the UK 2021, by sector
- Premium Statistic Reasons for unsubscribing from marketing e-mails in the UK 2019
- Premium Statistic E-mail message types preferred by consumers in the UK 2019
- Premium Statistic Contribution of mobile marketing to companies' performance in the UK 2022
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Basic Statistic Online marketing tactics considered invasive in the United Kingdom (UK) 2013
- Premium Statistic Marketing budget revision in the UK Q2 2023, by category
- Premium Statistic Email marketing delivery rates in the UK 2021, by sector
- Premium Statistic Investments made to improve digital marketing in the UK 2021
- Premium Statistic Marketing budget revision in the United Kingdom (UK) Q4 2014-Q4 2018
Selected statistics
1
Other regions
10
- Premium Statistic Number of newsletters to which people subscribed in France 2017
- Premium Statistic Coronavirus impact on marketing budgets in Finland 2020
- Premium Statistic Content marketing: monthly investment of advertising companies in Spain 2018
- Premium Statistic Italy: customer experiences with retail grocery touch points 2017, by age group
- Premium Statistic Survey on overall social media impact on companies in Denmark 2017
- Premium Statistic Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Premium Statistic Social media marketing penetration in the U.S. 2013-2022
- Premium Statistic E-mail marketing open rate in Great Britain 2021-2022
- Premium Statistic Marketing e-mail open rates worldwide 2023
- Premium Statistic E-mail marketing: CTR and open rates in North America 2010-2019
Related statistics
10
- Basic Statistic Survey on impact of social media on companies in Denmark 2017
- Basic Statistic Share of companies that have used social media in Denmark 2017
- Premium Statistic E-mail marketing CTR in Great Britain 2021-2022
- Premium Statistic U.S. B2B businesses - change in digital vs. traditional marketing 2023
- Premium Statistic Content marketing KPIs in Denmark 2021
- Premium Statistic Content marketing challenges among companies in Denmark 2021
- Premium Statistic Permission marketing expenditure in Denmark 2009-2020
- Premium Statistic Search engine advertising expenditure in Denmark 2009-2020
- Premium Statistic Swedish companies with most effective digital marketing 2020
- Premium Statistic Industries with most effective digital marketing in Sweden 2020
Further related statistics
10
- FIFA broadcasting revenue 2015-2023
- FIFA: revenue from marketing rights 2003-2022
- Secondhand goods: Sales volume percentage change in Great Britain (UK) 2013-2023
- Percentage change in amusement and theme park attendance in North America 2019-2022
- Medicaid long-term care services expenditures by type of service 1990-21
- Mail order retail: Sales volume percentage change in Great Britain (UK) 2011-2020
- E-mail messaging penetration in Great Britain 2007-2020
- Women's home magazines ranked by circulation change in the UK 2019
- Alcohol and tobacco sales volume percentage increase in Great Britain (UK) 2011-2019
- Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
Further Content: You might find this interesting as well
Statistics
- FIFA broadcasting revenue 2015-2023
- FIFA: revenue from marketing rights 2003-2022
- Secondhand goods: Sales volume percentage change in Great Britain (UK) 2013-2023
- Percentage change in amusement and theme park attendance in North America 2019-2022
- Medicaid long-term care services expenditures by type of service 1990-21
- Mail order retail: Sales volume percentage change in Great Britain (UK) 2011-2020
- E-mail messaging penetration in Great Britain 2007-2020
- Women's home magazines ranked by circulation change in the UK 2019
- Alcohol and tobacco sales volume percentage increase in Great Britain (UK) 2011-2019
- Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
Alchemy Worx, & UK DMA. (April 23, 2015). How have e-mail marketing open rates trended over the past 12 months? [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/283087/observed-change-e-mail-marketing-open-rates-in-the-united-kingdom/
Alchemy Worx, und UK DMA. "How have e-mail marketing open rates trended over the past 12 months?." Chart. April 23, 2015. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/283087/observed-change-e-mail-marketing-open-rates-in-the-united-kingdom/
Alchemy Worx, UK DMA. (2015). How have e-mail marketing open rates trended over the past 12 months?. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/283087/observed-change-e-mail-marketing-open-rates-in-the-united-kingdom/
Alchemy Worx, and UK DMA. "How Have E-mail Marketing Open Rates Trended over The past 12 Months?." Statista, Statista Inc., 23 Apr 2015, https://www.statista.com/statistics/283087/observed-change-e-mail-marketing-open-rates-in-the-united-kingdom/
Alchemy Worx & UK DMA, How have e-mail marketing open rates trended over the past 12 months? Statista, https://www.statista.com/statistics/283087/observed-change-e-mail-marketing-open-rates-in-the-united-kingdom/ (last visited April 25, 2024)
How have e-mail marketing open rates trended over the past 12 months? [Graph], Alchemy Worx, & UK DMA, April 23, 2015. [Online]. Available: https://www.statista.com/statistics/283087/observed-change-e-mail-marketing-open-rates-in-the-united-kingdom/