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How have e-mail marketing click rates trended over the past 12 months?

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E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014 This statistic displays observed change in e-mail click rates in the United Kingdom from 2011 to 2014. In 2011, 51 percent of marketers reported observing an increase in the click rate of their marketing e-mails.
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Description

Source

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This statistic displays observed change in e-mail click rates in the United Kingdom from 2011 to 2014. In 2011, 51 percent of marketers reported observing an increase in the click rate of their marketing e-mails.
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Release date
April 2015
Region
United Kingdom
Survey time period
2011 to 2015*
Number of respondents
73**
Special properties
marketers
Method of interview
Online survey
Supplementary notes
* Dates of most recent survey were November and December 2014, and January 2015.
** n (2012) = 161; n (2013) = 128; n (2014) = 73.
Figures for 2011 publised earlier by the source.
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Statistics on "E-mail marketing in the United Kingdom (UK)"
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