E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014

This statistic displays observed change in e-mail click rates in the United Kingdom from 2011 to 2014. In 2011, 51 percent of marketers reported observing an increase in the click rate of their marketing e-mails.

How have e-mail marketing click rates trended over the past 12 months?

IncreasedStayed the sameDecreased
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Sources

Release date

April 2015

Region

United Kingdom

Survey time period

2011 to 2015*

Number of respondents

73**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Dates of most recent survey were November and December 2014, and January 2015.
** n (2012) = 161; n (2013) = 128; n (2014) = 73.
Figures for 2011 publised earlier by the source.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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