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E-mail marketing education sources in the United Kingdom (UK) 2012-2013
E-mail marketing education sources in the United Kingdom (UK) 2012-2013
Where do you get your e-mail marketing education from?
This statistic displays sources of e-mail marketing education ranked by use in the United Kingdom from 2012 to 2013. In 2012, industry e-mail newsletters were used by 80 percent of responding marketers.
Where do you get your e-mail marketing education from?
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| 2012 | 2013 | |
|---|---|---|
| Industry e-mail newsletters | 80% | 50% |
| Industry blogs | 61% | 44% |
| Industry webinars and online presentations | 48% | 31% |
| Industry vendor websites and white papers | 44% | 31% |
| DMA UK* | - | 26% |
| Industry online discussions | 27% | 24% |
| The ESP we use | 46% | 23% |
| Offline educational events (workshops, seminars, conferences) | 28% | 21% |
| Communication with other marketers through social networks | 23% | 21% |
| Direct exchange with other marketers through instant messaging, phone, face to face | 23% | 19% |
| None, entirely self-taught | 7% | 15% |
| The consultant we use | 15% | 14% |
| Tradeshows | 25% | 14% |
| Industry print | 21% | 14% |
| IDM* | - | 13% |
| IAB* | - | 7% |
| Other, please specify | 5% | 7% |
| 2012 | 2013 | |
|---|---|---|
| Industry e-mail newsletters | 80% | 50% |
| Industry blogs | 61% | 44% |
| Industry webinars and online presentations | 48% | 31% |
| Industry vendor websites and white papers | 44% | 31% |
| DMA UK* | - | 26% |
| Industry online discussions | 27% | 24% |
| The ESP we use | 46% | 23% |
| Offline educational events (workshops, seminars, conferences) | 28% | 21% |
| Communication with other marketers through social networks | 23% | 21% |
| Direct exchange with other marketers through instant messaging, phone, face to face | 23% | 19% |
| None, entirely self-taught | 7% | 15% |
| The consultant we use | 15% | 14% |
| Tradeshows | 25% | 14% |
| Industry print | 21% | 14% |
| IDM* | - | 13% |
| IAB* | - | 7% |
| Other, please specify | 5% | 7% |
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Description
Source
More information
This statistic displays sources of e-mail marketing education ranked by use in the United Kingdom from 2012 to 2013. In 2012, industry e-mail newsletters were used by 80 percent of responding marketers.
Show more- Show sources information
- Show publisher information
- Release date
- February 2014
- Region
- United Kingdom
- Survey time period
- 2012 to 2013**
- Number of respondents
- 128***
- Special properties
- marketers
- Method of interview
- Online interview
- Supplementary notes
-
* 'DMA UK', 'IDM' and 'IAB' are new options added in 2013.
** Dates of most recent survey were October, November and December 2013.
*** n (2012) = 161; n (2013) = 128.
Multiple answers were possible.
Source
- Show sources information
- Show publisher information
- Release date
- February 2014
More information
- Region
- United Kingdom
- Survey time period
- 2012 to 2013**
- Number of respondents
- 128***
- Special properties
- marketers
- Method of interview
- Online interview
- Supplementary notes
-
* 'DMA UK', 'IDM' and 'IAB' are new options added in 2013.
** Dates of most recent survey were October, November and December 2013.
*** n (2012) = 161; n (2013) = 128.
Multiple answers were possible.
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2017
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2017
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2017
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- E-mail: unique click-through rates in the United Kingdom (UK) 2013
- Default soft-bounce thresholds in the United Kingdom (UK) 2013
- E-mail marketing: total click-through rates in the United Kingdom (UK) 2013
- Average opt-out rates in the United Kingdom (UK) 2013
- Average delivery rates in the United Kingdom (UK) 2013
- Average failure rates in the United Kingdom (UK) 2013
- Average hard-bounce rates in the United Kingdom (UK) 2013
- E-mail marketing: unique open rates in the United Kingdom (UK) 2013
- Default hard-bounce thresholds in the United Kingdom (UK) 2013
- U.S. e-mail marketing mobile optimization level 2014
- Main barriers to effective e-mail marketing in the UK in 2012 and 2013
- Expected change in B2B and B2C e-mail marketing spend in the United Kingdom (UK) 2013
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
Studies
- E-mail marketing
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Italy
- Digital marketing in Sweden
- Digital marketing in Denmark
- Data usage in marketing and advertising
- Social media marketing
- Content marketing
- AI use in marketing
- Marketing technology implementation
- Email Marketing Vendor Satisfaction Report
- B2B marketing
- Marketing personalization
- 2017 Email Marketing Benchmark Report
- 2019 State of Email Report
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- Average unique click-through rates for e-mail marketing in the United Kingdom (UK) in 2013
- Default soft-bounce thresholds of marketing e-mails in the United Kingdom (UK) in 2013
- Average total click-through rates for e-mail marketing in the United Kingdom (UK) in 2013
- Average opt-out rates of e-mail marketing in the United Kingdom (UK) in 2013
- Average delivery rates of marketing e-mails in the United Kingdom (UK) in 2013
- Average failure rates of marketing e-mails in the United Kingdom (UK) in 2013
- Average hard-bounce rates of marketing e-mails in the United Kingdom (UK) in 2013
- Average unique open rates for e-mail marketing in the United Kingdom (UK) in 2013
- Default hard-bounce thresholds of marketing e-mails in the United Kingdom (UK) in 2013
- Are your marketing e-mails optimized for mobile?*
- Main barriers to effective e-mail marketing in the United Kingdom in 2012 and 2013
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- Which from the following are effective methods to acquire new e-mail addresses?
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