E-mail marketing education sources in the United Kingdom (UK) 2012-2013
Where do you get your e-mail marketing education from?
This statistic displays sources of e-mail marketing education ranked by use in the United Kingdom from 2012 to 2013. In 2012, industry e-mail newsletters were used by 80 percent of responding marketers.
Where do you get your e-mail marketing education from?
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| 2012 | 2013 | |
|---|---|---|
| Industry e-mail newsletters | 80% | 50% |
| Industry blogs | 61% | 44% |
| Industry webinars and online presentations | 48% | 31% |
| Industry vendor websites and white papers | 44% | 31% |
| DMA UK* | - | 26% |
| Industry online discussions | 27% | 24% |
| The ESP we use | 46% | 23% |
| Offline educational events (workshops, seminars, conferences) | 28% | 21% |
| Communication with other marketers through social networks | 23% | 21% |
| Direct exchange with other marketers through instant messaging, phone, face to face | 23% | 19% |
| None, entirely self-taught | 7% | 15% |
| The consultant we use | 15% | 14% |
| Tradeshows | 25% | 14% |
| Industry print | 21% | 14% |
| IDM* | - | 13% |
| IAB* | - | 7% |
| Other, please specify | 5% | 7% |
Source
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Statistics on "E-mail marketing in the United Kingdom (UK)"
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