E-mail marketing education sources in the United Kingdom (UK) 2012-2013

Where do you get your e-mail marketing education from?

E-mail marketing education sources in the United Kingdom (UK) 2012-2013 This statistic displays sources of e-mail marketing education ranked by use in the United Kingdom from 2012 to 2013. In 2012, industry e-mail newsletters were used by 80 percent of responding marketers.
Show more

Where do you get your e-mail marketing education from?

Loading statistic...
Expand statistic
20122013
Industry e-mail newsletters80%50%
Industry blogs61%44%
Industry webinars and online presentations48%31%
Industry vendor websites and white papers44%31%
DMA UK*-26%
Industry online discussions27%24%
The ESP we use46%23%
Offline educational events (workshops, seminars, conferences)28%21%
Communication with other marketers through social networks23%21%
Direct exchange with other marketers through instant messaging, phone, face to face23%19%
None, entirely self-taught7%15%
The consultant we use15%14%
Tradeshows25%14%
Industry print21%14%
IDM*-13%
IAB*-7%
Other, please specify5%7%
20122013
Industry e-mail newsletters80%50%
Industry blogs61%44%
Industry webinars and online presentations48%31%
Industry vendor websites and white papers44%31%
DMA UK*-26%
Industry online discussions27%24%
The ESP we use46%23%
Offline educational events (workshops, seminars, conferences)28%21%
Communication with other marketers through social networks23%21%
Direct exchange with other marketers through instant messaging, phone, face to face23%19%
None, entirely self-taught7%15%
The consultant we use15%14%
Tradeshows25%14%
Industry print21%14%
IDM*-13%
IAB*-7%
Other, please specify5%7%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment

Description

Source

More information

This statistic displays sources of e-mail marketing education ranked by use in the United Kingdom from 2012 to 2013. In 2012, industry e-mail newsletters were used by 80 percent of responding marketers.
Show more
Release date
February 2014
Region
United Kingdom
Survey time period
2012 to 2013**
Number of respondents
128***
Special properties
marketers
Method of interview
Online interview
Supplementary notes
* 'DMA UK', 'IDM' and 'IAB' are new options added in 2013.
** Dates of most recent survey were October, November and December 2013.
*** n (2012) = 161; n (2013) = 128.
Multiple answers were possible.
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "E-mail marketing in the United Kingdom (UK)"
  • Overview
The most important statistics
  • Open, click and unsubscribe rates
  • Attitudes of UK marketers
  • Consumer behavior
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.