Where do you get your e-mail marketing education from?

E-mail marketing education sources in the United Kingdom (UK) 2012-2013 This statistic displays sources of e-mail marketing education ranked by use in the United Kingdom from 2012 to 2013. In 2012, industry e-mail newsletters were used by 80 percent of responding marketers.
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20122013
Industry e-mail newsletters80%50%
Industry blogs61%44%
Industry webinars and online presentations48%31%
Industry vendor websites and white papers44%31%
DMA UK*-26%
Industry online discussions27%24%
The ESP we use46%23%
Offline educational events (workshops, seminars, conferences)28%21%
Communication with other marketers through social networks23%21%
Direct exchange with other marketers through instant messaging, phone, face to face23%19%
None, entirely self-taught7%15%
The consultant we use15%14%
Tradeshows25%14%
Industry print21%14%
IDM*-13%
IAB*-7%
Other, please specify5%7%
20122013
Industry e-mail newsletters80%50%
Industry blogs61%44%
Industry webinars and online presentations48%31%
Industry vendor websites and white papers44%31%
DMA UK*-26%
Industry online discussions27%24%
The ESP we use46%23%
Offline educational events (workshops, seminars, conferences)28%21%
Communication with other marketers through social networks23%21%
Direct exchange with other marketers through instant messaging, phone, face to face23%19%
None, entirely self-taught7%15%
The consultant we use15%14%
Tradeshows25%14%
Industry print21%14%
IDM*-13%
IAB*-7%
Other, please specify5%7%
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Description Source More information
This statistic displays sources of e-mail marketing education ranked by use in the United Kingdom from 2012 to 2013. In 2012, industry e-mail newsletters were used by 80 percent of responding marketers.
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Release date
February 2014
Region
United Kingdom
Survey time period
2012 to 2013**
Number of respondents
128***
Special properties
marketers
Method of interview
Online interview
Supplementary notes
* 'DMA UK', 'IDM' and 'IAB' are new options added in 2013.
** Dates of most recent survey were October, November and December 2013.
*** n (2012) = 161; n (2013) = 128.
Multiple answers were possible.

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