E-mail marketing competence in the United Kingdom (UK) 2015, by B2B and B2C

This statistic displays e-mail marketing competence according to B2B and B2C marketers in the United Kingdom (UK) in 2015. Among B2B respondents, only 17 percent reported they had advanced competence.

How would you rate your company's overall level of competence in e-mail marketing?

B2BB2C
Advanced17%15%
Intermediate52%40%
Good21%33%
Basic7%13%
None at all3%0%
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Sources

Release date

February 2016

Region

United Kingdom

Survey time period

December 2015 to January 2016

Number of respondents

123*

Special properties

marketers

Method of interview

Online interview

Supplementary notes

* n (B2B) = 75; n (B2C) = 48

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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