Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013

This statistic ranks methods of acquiring e-mail addresses for marketing by effectiveness in the United Kingdom from 2011 to 2013. In 2012, social media ranked third with 23 percent of marketers reporting it to be an effective method.

Which from the following are effective methods to acquire new e-mail addresses?

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Release date

February 2014


United Kingdom

Survey time period

2011 to 2013**

Number of respondents


Special properties


Method of interview

Online survey

Supplementary notes

* 'Mobile applications', 'Public relations' and 'SMS' are new options added in 2013.
** Dates of most recent survey were October, November and December 2013.
*** n (2012) = 161; n (2013) = 128.
Data for 2011 published earlier by the source.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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