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Ability to measure e-mail marketing revenues in the UK 2012-2013, by B2B and B2C

This statistic shows marketers reported ability to calculate the revenue they generated via B2B and B2C marketing activities in the United Kingdom (UK) in 2012 and 2013. Among B2C marketers, a greater share reported being able to measure revenue in 2013 than 2012.

Are you able to calculate the revenues generated from your e-mail marketing activities?

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Release date

February 2014


United Kingdom

Survey time period

October to December 2013

Number of respondents

128 respondents

Special properties


Method of interview

Online interview

Supplementary notes

* Share responding yes.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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