Share of U.S. Millennials' willingness to buy groceries at an online retailer 2012

Published by Statista Research Department, Jun 1, 2012
This statistic deals with the results of a survey conducted in May 2012. US Millennial shoppers were polled about their willingness to purchase groceries online. Some 42 percent of Generation Y stated to be willing to buy groceries at online retailers such as Amazon.com.

U.S. Millennials: Would you be willing to buy groceries online from a retailer such as Amazon?

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Release date

June 2012

Region

United States

Survey time period

May 15 to May 22, 2012

Number of respondents

500 respondents

Age group

18-29 years

Special properties

Millennial shoppers*

Supplementary notes

* Millennials are aged between 18 and 31 years.

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