U.S. consumers: importance of portable meals' characteristics by generation 2012

Share of importance of portable meals' characteristics of U.S. consumers in 2012, by generation*

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Release date

June 2012


United States

Survey time period

May 15 to May 22, 2012

Number of respondents


Age group

18 years and older

Special properties

U.S. consumers

Supplementary notes

* The original question ran as follows: 'For meals 'on the go' (portable meals) cooked/prepared at home, how important are these attributes using the following scale?' The figures include characteristics which were rated as extremely important.
** n = 500 Millennials and 500 Baby Bommers. Millennials are aged between 18 and 31 years. Baby Boomers are aged between 48 and 66.

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Statistics on "Generational grocery shopping behavior in the U.S."

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