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U.S. consumers: importance of portable meals' characteristics by generation 2012

Share of importance of portable meals' characteristics of U.S. consumers in 2012, by generation*

by Statista Research Department, last edited Jun 1, 2012
U.S. consumers: importance of portable meals' characteristics  by generation 2012 This statistic presents survey results conducted in May 2012. US consumers were asked how they would value different characteristics of portable meals. The study found out that 51 percent of Millennials find the taste extremely important for their meals consumed 'on the go'.
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Share of importance of portable meals' characteristics of U.S. consumers in 2012, by generation*

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"
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