U.S. consumers' most used store types for everyday essentials by generation 2012

Share of U.S. consumers' store types most used for everyday essentials in 2012, by generation*

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Release date

June 2012

Region

United States

Survey time period

May 15 to May 22, 2012

Number of respondents

1,000**

Age group

18 years and older

Special properties

U.S. consumers

Supplementary notes

* The original question ran as follows: Where do you most frequently buy everyday essentials?'. Multiple answers were possible.
** n = 500 Millennials and 500 Baby Boomers. Millennials are aged between 18 and 31 years. Baby Boomers are aged between 48 and 66.

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