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U.S. consumers' most used store types for everyday essentials by generation 2012

This statistic presents the findings of a survey conducted in May 2012. US shoppers were polled at which store type they typically buy their everyday essentials. Some 49 percent of Millennial respondents stated to pruchase most of their everyday essentials at drug stores.

Share of U.S. consumers' store types most used for everyday essentials in 2012, by generation*

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Release date

June 2012


United States

Survey time period

May 15 to May 22, 2012

Number of respondents


Age group

18 years and older

Special properties

U.S. consumers

Supplementary notes

* The original question ran as follows: Where do you most frequently buy everyday essentials?'. Multiple answers were possible.
** n = 500 Millennials and 500 Baby Boomers. Millennials are aged between 18 and 31 years. Baby Boomers are aged between 48 and 66.

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Statistics on "Millennials in the U.S."

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