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U.S. Millennials' key beauty/personal care categories 2012

This statistic highlights the most important beauty and personal care categories among Millennial consumers in the United States in 2012, based on an expenditure index in comparison with the total consumer panel. Millennial shoppers had an above-average spending for hair conditioner with an index amounting to 132 compared to an average expenditure index of 100 among all shoppers.

Above-average expenditure of beauty/personal care categories of Millenial shoppers in the United States in 2012

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Release date

June 2012


United States

Survey time period


Supplementary notes

* The index compares the expenditure of Millennials with total U.S. consumers, based on dollars per 1,000 households.
U.S. sales for the 52 weeks ended May 13, 2012.

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