Forecast Cyber Five online retail sales in the U.S.2023

Published by
Stephanie Chevalier,
Nov 28, 2023
During the 2023 holiday season, Cyber Monday is set to once again be the top online shopping day in the United States, with projected sales of over 13 billion U.S. dollars. Meanwhile, Black Friday would rank second, with a sales forecast of 10.4 billion dollars. Overall, the five-day period over the Thanksgiving Weekend, also known as Cyber Five, is projected to generate around 40 billion U.S. dollars in digital sales.

Forecast online retail sales during Cyber Five in the United States in 2023 (in billion U.S. dollars)

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Release date

November 2023

Region

United States

Survey time period

June 2023

Supplementary notes

Excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking places, gambling and other vice good sales; sales are for Nov and Dec of each year; includes products or services ordered using the internet, regardless of the method of payment or fulfillment.

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