• Cyber Five e-commerce spending in U.S. 2020

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During the 2021 holiday season, Cyber Monday is set to be once again the top online shopping day in the United States, with projected sales of more than 12 U.S. billion dollars. Meanwhile, Black Friday would rank second, with sales forecast to exceed 10 billion dollars. Overall, the five-day period over the Thanksgiving Weekend, also known as Cyber 5, is projected to generate over 39 billion U.S. dollars in digital sales.

Forecast online retail sales during Cyber Five in the United States in 2021 (in billion U.S. dollars)

Characteristic	Sales in billion U.S. dollars
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Release date

October 2021

More information

Region

United States

Survey time period

November to December, 2021

Supplementary notes

Excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking places, gambling and other vice good sales; sales are for Nov and Dec of each year; includes products or services ordered using the internet, regardless of the method of payment or fulfillment.