Facebook: profiles in Spain 2014-2020

The popularity of Facebook in Spain cannot be denied, with the number of users in the country fluctuating above 20 million in the last few years, namely 22 million users in 2019 and 2020. Considering that Spain’s population stood at approximately 47 million inhabitants in 2020, this figure translates into a penetration of almost 46 percent of the country. As of 2021, the country that featured the highest number of Facebook users was India, with 320 million people on the social network.

Facebook: world’s leading social network

The number of monthly active users on Facebook has grown non-stop in the past decade, almost reaching 2.8 billion users worldwide in the fourth quarter of 2020 compared to only one hundred million in 2018. These figures make the Mark Zuckerberg’s social network the platform that covers the largest audience in the world.

Usage of social media in Spain

More than 65 percent of the Spanish population used social media as of 2020, with about 69 percent participating in this activity at least once in the last three months. Of those who use social media, half of them check their platform on a daily basis, whereas about 10 percent do so two or three times a week.