Spain: number of Facebook users 2014-2021

The popularity of Facebook in Spain cannot be denied, with the number of users in the country fluctuating above 20 million in the last few years, with most recent estimates of 21.7 million Spanish Facebook users in 2021. Considering that Spain’s population stood at approximately 47 million inhabitants in 2021, this figure translates into a penetration of almost 46 percent of the country. As of 2022, the country that featured the highest number of Facebook users was India, with 329 million people on the social network.

Facebook: world’s leading social network

The number of monthly active users on Facebook has grown non-stop in the past decade, almost reaching 2.91 billion users worldwide in the fourth quarter of 2021 compared to only one hundred million in 2018. These figures make the Mark Zuckerberg’s social network the platform that covers the largest audience in the world.

Usage of social media in Spain

More than 65 percent of the Spanish population used social media as of 2020, with about 69 percent participating in this activity at least once in the last three months. Despite it's decline in users, over half of Spanish Facebook users checked the social platform several times per day.